Key Takeaways

A whopping 3/4 of Amazon sellers use PPC marketing. Paid ads on Amazon have a 7x better conversion rate than any other e-commerce platform.

Amazon PPC virtual assistants can research keywords and optimize your search process. They can also help you make highly customized ads and track every click, purchase and customer interaction with greater precision.

In the age of online shopping and selling, the road to uninterrupted sales is through digital advertising.

Don’t believe it? Look at the data!

The US is currently the largest digital advertising market in the world and is transforming how sellers approach marketing worldwide.

No matter where you sell your products, you know that the 21st-century customer is online.

But the online landscape is huge. With competitors around the world displaying their products in the online marketplace, how can you stand out and be visible?

Sitting around waiting for your customers to discover your brand is not an option. So sellers everywhere have opted to reach customers more actively with targeted Pay-per-click (PPC) marketing.

PPC marketing is the new trend everyone is after. From website owners to new e-commerce sellers on Amazon—they’re all leveraging data for effective marketing.

But what the most successful sellers aren’t telling you is their secret to managing it all—Amazon PPC virtual assistants!

What Is PPC Marketing?

The modern digital marketing space is incomplete without pay-per-click marketing.

Whether you are a seasoned online seller or a new one, you know the most important part of marketing is to make your product visible.

It’s a simple equation. More visibility = more conversions.

And this is exactly what PPC marketing helps you achieve.

With PPC marketing, you pay the platform you are selling on to display your product as an advertisement. This means even when you are not actively marketing your products with emails and reviews, you can rest assured that your product is still reaching your target audience.

With Amazon, your PPC ads show up with a sponsored icon in different places.

The most attractive part of the deal? You only pay for the clicks you get, i.e. you only pay when a customer clicks on your ad and is redirected to your product page. This means if the advertisement isn’t bringing in customers, you are practically paying nothing for it!

Why Amazon PPC Virtual Assistants Are an Invaluable Marketing Asset

Be honest, have you ever seen a random ad while browsing which turned out to be exactly what you were looking for? Don’t you want your customers to feel this way about your products too?

Step into the customer’s shoes for a second. Once they search for a product, they are met with endless listings. It can be overwhelming to make a choice, so they’re more likely to choose the product that is directed at them.

With Amazon PPC marketing, you guide the customer’s eyes to your products. Precise ads make shopping easier for customers and increase your sales.

Moreover, statistics show that Amazon PPC has seven times better conversion rate than any other e-commerce platform.

PPC marketing forms an essential part of every Amazon seller’s long-term success plan. So, it’s no surprise that three out of every four Amazon sellers use PPC marketing.

But starting a PPC marketing campaign is no easy feat. It involves research, bidding, ad creation and more. Handling all these tasks along with core duties can eat chunks out of your daily productivity.

So, how do you manage it all and get the best of both? You hire an Amazon PPC virtual assistant!

An Amazon PPC virtual assistant is not an average virtual assistant (VA) handling up various back-office tasks.

Unlike general VAs, who are best suited for administrative tasks, Amazon PPC VAs come with specialized talents. They have experience with running PPC campaigns and know the ins and outs of the platform.

They can help with various aspects of your campaign and put in maximum effort. They can also research the best keywords for your products, place and monitor bids, send in ads, draft reports and more.

How exactly do Amazon PPC marketing and virtual assistants boost your marketing efforts? Here are the top benefits you can start enjoying immediately by transforming your marketing strategy.

1. Focus on Targeted Marketing

The effectiveness of any kind of marketing relies on how well it reaches the intended audience. Instead of marketing your product to everyone, you are more likely to make sales by connecting with your exact audience.

By using relevant data to identify and segment the ideal audience for your products, PPC marketing lets you run highly targeted and personalized ads.

Such focused marketing thrives with focused work—all possible when you have a VA’s support. They conduct deep research about your target audience’s purchasing behavior to find data that supports your PPC campaign.

Targeted marketing ensures that when your ad reaches your audience, they know it was meant for them.

2. Benefit From a Cost-Effective Strategy

The focused approach of PPC marketing comes with a major cost benefit. This means that you only pay for the clicks you actually get. This means for every penny you spend, you get returns in the form of visibility and conversions.

Unlike traditional advertisement where you rent a billboard or a column with no guarantee that your audience is actually engaging with your ad, in PPC marketing you don’t waste money on the possibility of engagement.

But if you have to hire a virtual assistant for the job, doesn’t it make PPC marketing expensive?

Well, not exactly. Offshore virtual assistants are extremely affordable compared to an in-house PPC marketing person. They’re not just affordable. With them, you can avoid overhead costs like rent, equipment, insurance and more as the VA agency handles every such expense.

This ensures you get the most bang for your buck!

3. Take Advantage of Customized Techniques

PPC marketing also works wonders for your brand image! It enables you to make highly customized ads that showcase your products in the best way possible.

You can personalize your ad by displaying a video or sticking to the classic product picture with the best reviews. Or you can display a collection of different products in a carousal.

Apart from how your ad looks, you can also choose who sees your ad. By choosing the right keywords, you can reach the right target audience and increase your conversion rate.

Amazon also lets you segment audiences depending on their previous purchases and even geolocation—helping you reach precise demographics.

With a VA for Amazon PPC, you can utilize every personalization option without worrying about lack of time. Insufficient data will also never be a problem as your VA can research your key demographics, collect data on ads that drive results and ensure your ads always reflect your brand image.

4. Enjoy Faster Results

Marketing is not an instant deal. It can take weeks or even months for your ads to see results. This is true for PPC marketing as well.

But unlike other digital marketing techniques, PPC tackles the most essential aspect—visibility!

Before you can convert the customers, you need to reach them and simply show your product. This can be challenging when there are plenty of similar and competing products online.

PPC marketing helps you crack this initial challenge of visibility, by showcasing your product to the right audience. This accelerates the conversion process and expands your customer base exponentially.

With an Amazon VA, you get someone to handle the ads and monitor your campaign closely even when you don’t have the time. Their careful oversight ensures things are always working smoothly and your conversion rates are consistently going up.

5. Track Marketing Analytics Closely

The biggest benefit of PPC marketing is the accuracy it brings to your marketing strategy. With PPC, you track every visit, every purchase and every interaction faster and with higher precision.

This gives your VAs all the insights they need to make changes to running ads, fine-tune your existing strategy and optimize your PPC efforts for maximum results. It also means you can access the ROI data from each ad faster and prepare for future campaigns.

With how closely your PPC VA can monitor the immediate differences in your conversion rate, you can not only match but stay one step ahead of the trends.

The precision of PPC marketing combined with the detail-oriented eye of your VA allows you to leverage the most effective marketing strategies. It’s the easiest recipe to stay visible to the right customers.

Responsibilities of an Amazon PPC Virtual Assistant

So, you are ready to delegate PPC marketing to an Amazon VA. But where do you start? What role can Amazon PPC VAs play in your business? What are some tasks you can delegate to them?

Let’s break it down.

1. Keyword Research and Optimization

The cornerstone of any PPC campaign is choosing the right keywords to target as this directly affects the effectiveness of your marketing efforts.

Targeted keywords work in the background to make your ads show up in the right place, at the right time, to the right audience. So the more precise you get with these keywords, the better.

But finding and shortlisting the correct keywords takes hours of research.

Your Amazon PPC virtual assistant can take this task off your hands. They can leverage popular keyword research tools to find a list of relevant keywords. Beyond that, they can analyze the autosuggests, “People also ask” and “Related searches” sections in Google and Amazon search results.

Other keywords can be found in customer reviews and other interactions with customers.

2. Industry and Trend-Specific Ad Creation

Another task you can delegate to your Amazon PPC VA is ad creation.

Once your keywords have been decided, you need an appealing ad. Because ultimately, it’s the face of your ad that attracts your customers.

You can choose between various ad formats. Sites like Amazon call in ads and review them before they are finalized.

Your Amazon PPC VAs can create, edit and polish ads for you to review. VAs can create custom graphics, edit videos or write copy and make sure that your ads are optimized and responsive for different devices. Using A/B testing, they can help you test and tweak your ads to perfection!

They can also help you choose whether your ad shows up as a suggested search result or on top of the opening screen, or both.

3. Campaign KPI Tracking

When you opt for manual Amazon PPC campaigns, you are signing up for major data handling and KPI tracking tasks.

Before you can run a campaign, you need to know how to calculate the TACoS (Total Advertisement Cost of Sale) and ACoS (Advertisement Cost of Sale). You also need to look out for CPC (cost per click), auctions and other changing metrics.

But wait, what are these terms? How do you calculate them? How often do you calculate them? Handling everything yourself can quickly eat up the time you have reserved for core tasks.

Amazon PPC VAs can help you understand, set up and track all the relevant KPIs that come with Amazon marketing. This keeps you posted on the progress and ROI of every PPC ad you run.

4. Market and Competitor Analysis

Data is the key that unlocks results for every aspect of business. The same goes for marketing.

As Dan Zarrella puts it, Marketing without data is like driving with your eyes closed.

Aside from PPC research, your virtual assistant can conduct overall market research for your business.

By tracking, observing and breaking down the contender’s marketing strategies, your virtual assistant can help you make changes and improve your strategies to stay ahead of the game.

Besides this, they can also do a deep dive into your target audience’s buying patterns and figure out what kinds of marketing strategies work for your audience, which social media platform do they mostly use, what time are they most active, etc.

This is how you can leverage your VA’s support to collect relevant data, make better marketing decisions, connect with your audience in the right place at the time and maximize returns.

5. Bid Placement and Management

Once you have selected your keywords, created and submitted your ad and gotten the necessary approvals, you can move on to the bidding process.

The bidding process is simple. You just have to participate in the auction through your seller account.

For Amazon PPC marketing, you place blind bids on keywords. This means you set the amount you think the keyword is worth without knowing what other participants are bidding.

At the end of the auction, Amazon chooses the highest bidder as the winner and their ad is shown for the keyword throughout the platform.

Now, all you have to do is keep an eye on the bids. If someone has outbid you and if your conversions are increasing, adjust your bid price to not lose your leverage and…this is starting to sound extremely time consuming, isn’t it?

This is why you need to delegate this to your Amazon PPC. They can keep an eye on the performance of your bids, make quick decisions for maximum profit and vet and bid on new keywords for future campaigns.

Qualities of the Perfect Amazon PPC Virtual Assistant

So you have decided PPC marketing is for you and are even ready to find your perfect Amazon PPC VA. Great choice! But before you can reap the results, you need to go through the tiring process of hiring!

Where do you find the perfect VA? What does a perfect PPC virtual assistant even look like? What skills and qualities should you look for in a VA?

Don’t worry, take our cheat sheet to find an assistant who’s worth the hiring effort and your money!

1. Knowledge of the Amazon Platform

The first and most important trait you need to look for in an Amazon PPC VA is how well they know the platform.

For the most part, the process of PPC keyword research and bindings work similarly on different platforms.

However, how the strategy performs, how effective it is and how it can be promoted largely depends on the platform features and its customers.

So you must look for people who have niche knowledge of the platform. With experience-built insights and reliable instincts to optimize biddings, they can give you the expert support you deserve.

2. Analytical and Research Skills

Ultimately, the biggest job of your Amazon virtual assistant is to be a research machine.

So robust research skills are mandatory. They should be able to dig and collect relevant data on new marketing strategies, competitors and consumers.

They should also be aware of all the important Amazon marketing terms and how to calculate the right metrics.

A major part of their job includes A/B testing, so they should have the analytical skills to support your marketing plans. They should be capable of figuring out how much you should be bidding and tracking the performance of your campaigns.

To get the best out of Amazon PPC marketing, make sure you hire the most resourceful person for the job.

3. Expert Time Management

While tracking fast-changing PPC metrics, you also have to manage multiple keywords and bids, make changes to currently running ads, design creatives for upcoming bids and more.

A small slip-up can cause you to lose a keyword, miss out on useful opportunities and even lose potential sales.

To keep up, your Amazon PPC VA should be able to juggle between tasks effortlessly. They should be experts at time management and know how to prioritize important bids.

Hiring an efficient multi-tasker can increase your daily work productivity and streamline future bid decision-making!

4. Experience With Marketing

Aside from experience working on the Amazon platform, every Amazon PPC VA should also have expertise in the marketing field.

This means they should have basic knowledge of PPC marketing, understand how it works and be able to leverage it to market your products better.

Plus, they should also be aware of the latest PPC best practices and other marketing strategies to optimize efforts for all kinds of businesses.

Hiring a knowledgeable virtual assistant can be the stepping stone you need to climb that success ladder fast!

5. Good Communication Skills

No matter the job, good communication skills are always necessary. But it is an especially important quality in a virtual assistant.

When all your communication takes place online, you want to hire someone who has the skills to effectively share information, avoid creating operational confusion and reduce time spent on relaying updates and changes.

So when you hire remote workers, remember to assess how smoothly and professionally they can communicate over messages and emails.

Luckily, Zenius’ pre-vetted virtual assistants have perfected the art of online communication. So, when you hire through a staffing agency like Zenius, you know you are getting smooth communicators!

Final Thoughts

PPC marketing is the most effective and data-driven strategy out there. It’s an indispensable tool for growing customer engagement and increasing sales. But much like all other marketing strategies, it requires specialized skills, an eye for detail and a big part of your valuable time.

Dealing with keyword research, bidding and KPI tracking along with your core business tasks can drain your mental energy and lead to mistakes and operational delays. This is why you need a PPC VA.

But not every VA can complete the job from start to finish and not every VA has the skills for it. With Zenius, you get to work with skilled, pre-vetted professionals who blend seamlessly into your day-to-day.

The best part? With us, you can hire remote employees twice as fast with none of the hassle!

Hire your next Amazon PPC VA from Zenius and fast-track growth.