Key Takeaways

Amazon VAs perform market research, collect data, create listings and conduct tests, enhancing the visibility of your product and improving its sales.

They track your product’s performance on the site and conduct A/B testing, helping you fine-tune your Amazon marketing strategy.

From Amazon Pay-Per-Click (PPC) to Amazon Customer Engagement, they deploy such marketing tools to increase the sales of your products on Amazon.

Ordering products online has become the go-to method of shopping in the past few years. With online platforms like Amazon and Shopify helping big and small sellers reach a worldwide audience, growing your shop has never been easier—or harder.

Opening a shop was never easy, but selling products online has added many smaller processes to the average seller’s to-do list. You have to deal with marketing, shipping, customer service, platform guidelines and a million other admin tasks!

Wish you could save time? Looking for someone you can delegate these tasks to so you can start focusing on expanding your online store?

This is where Amazon virtual assistants come into play!

Who Are Amazon Virtual Assistants?

Amazon has established itself as the face of e-commerce platforms. With its global reach and credibility, it has become one of the most popular online retail shops. In the US, Amazon takes the lead with 37.6% of online retailers preferring it over other platforms.

However, despite its user-friendly interface and comprehensive dashboard, an Amazon shop can be a hard business to run. Luckily, you don’t have to tackle it alone!

Virtual assistants (VAs) for Amazon are remote workers, specializing in tasks related to the Amazon e-commerce platform.

Amazon VAs can provide robust e-commerce and administrative support and help you start your Amazon shop. They can register and set up your Amazon Seller Account and even add Chrome extensions to optimize your business.

This is just scratching the surface of the wide range of tasks that Amazon VAs can handle for you.

What Can Amazon Virtual Assistants Do for Your Business?

There are plenty of virtual assistant tasks you can delegate, but where do you start? Here is a comprehensive list of tasks an Amazon VA can help you with every step of the way.

1. Give Administrative Support

Running an online shop is a 24/7 job.

From managing products and inventory to overseeing shipping details, there’s so much to do. On top of these, there are routine administrative tasks that come up with business activities. These day-to-day tasks can prove to be a burden.

Luckily, there’s someone who can take these mundane admin tasks off your hands—an Amazon virtual assistant!

Aside from managing your emails, messages and calendars, here are some administrative responsibilities you can assign to Amazon virtual assistants.

Manage Invoices

An invoice is generated every time a customer buys your product or when you purchase a product from a vendor.

Missing or unclear invoices can create many problems, from mismanaged inventory to delayed payments. Incorrect information can lead to confusion, miscommunication and inaccurate records.

Amazon virtual assistants can help you create clean and easy-to-read invoice templates to make the process clearer. They can manage custom invoice generation, handle vendor invoices and take care of any discrepancies that occur during the process.

Organize Records

All business activities generate several documents related to purchasing, investments, shipping details, taxes, customer information, etc.

Repetitive or inconsistent documentation and spreadsheets can limit you from making sound future decisions. While time-consuming, record-keeping is a necessary task.

You can hire an Amazon VA to manage your records. They can track your documents, delete repetitive data in spreadsheets and help you prepare your tax returns in time. They can ensure that your records are compiled accurately and efficiently for quick and easy accessibility.

Provide Seller Support

If you are a third-party seller, you need to first create an Amazon Seller Central account. The account will give you access to the Seller Central dashboard, where you can keep track of all your processes.

An Amazon virtual assistant, with specialized knowledge of the platform, can help you register on Amazon Seller Central and manage your online store.

They can introduce you to helpful options on the site—such as Fulfillment by Amazon (FBA) and Amazon Prep Center—to enhance your shipping logistics. Additionally, they can facilitate communication between the supplier and the center to reduce processing and shipping time.

Meet Amazon Guidelines and Rules

All Amazon sellers have to follow strict guidelines and rules regarding their services. Amazon promotes quick responses to customer queries, regular updates on shipping processes and fast problem-solving among sellers. Keeping track of all these requirements can be hard, and the platform is not lenient towards regular offenders.

It can be intimidating for new sellers and those who have opted for FBA. Mistakes can be avoided with the help of an Amazon virtual assistant.

Amazon VAs who are aware of these rules can quickly identify breaches and fix issues before your account is flagged. They can ensure that every part of the process meets Amazon’s standards.

2. Provide Customer Service

Every business relies on its customers’ satisfaction.

Now more than ever, people look forward to a quick and satisfactory resolution to their problems. Microsoft’s survey shows that 58% of customers will not buy from brands with bad customer service.

Customer service can include many things, such as updating the customers, replying to their queries and maintaining professional communication throughout the transaction.

Amazon virtual assistants can interact with your customers and provide the strong and professional support that every customer deserves.

Solve Customer Queries

Between processing, packaging and shipping, there are plenty of places where issues can occur. A delay in the shipment and delivery can leave a bad impression on the customer.

However, this can be managed. Amazon VAs can provide quick updates to the customer or suggest simple solutions to their queries. Giving quick, professional and personalized replies increases the reliability of your services and attracts more customers.

Improve Response Time

Amazon metrics are no joke. It tracks everything, from product performance to day-to-day tasks like customer service responsibilities.

If you lack initiative and take too long to respond or fail to reply to your customers at all, your account metrics can be negatively affected. Bad metrics can lead to the suspension of your shop or even a complete shutdown.

You can hire an Amazon virtual assistant to assist you in this task.

They can engage in live chat with the customers, resolve common issues and reply with customized responses. They can also update the customers about changes in processing and shipment details.

Hiring an Amazon VA can improve response time and your Amazon metrics.

Offer Recommendations

The review system on Amazon can significantly affect your product’s performance. New customers rely on the reviews section to find additional information about the product’s quality and reliability before purchasing.

You can hire an Amazon virtual assistant to reply to both positive and negative reviews to encourage trust in the business.

However, sometimes replying to reviews is not enough. Amazon VAs can take this opportunity to resolve simple queries, passively promote your product and offer targeted recommendations.

Ensure Quality Customer Experience

Hiring an Amazon virtual assistant to perform these tasks can help you create an empathetic and customer-friendly online shop.

Having professional and organic interactions with customers can help you create brand and seller reliability. This type of conversation leads to increased credibility and an increase in loyal customers. Loyal customers, in turn, are likely to buy again, refer your shop and generate new leads.

With an Amazon virtual assistant, you can build a consistent and personalized customer service strategy that can help boost your sales.

3. Manage Order Fulfillment Process

Order fulfillment is the biggest part of your business. It involves managing packages, updating the site, recording receipts and many other smaller tasks.

Fulfilling a single order can take a large amount of time. Dealing with multiple packages and products can be even more confusing. Slight mistakes in the process can lead to bad reviews and cost you time and money.

To avoid risks and reduce mistakes, consider hiring an Amazon virtual assistant. Here is how they ensure your supply and selling chain runs smoothly.

Oversee Shipping Details

Amazon virtual assistants can help you manage your shipping process. Whether you’ve opted for the Fulfillment by Merchant (FBM) or Fulfillment by Amazon (FBA) process, a dedicated Amazon VA can help you manage your Amazon account and make your shipping process flow better.

They can make sure that all shipping details match the order and monitor shipment status. Amazon has clear packaging protocols for different products and requires every shipment to have proper labels and scannable barcodes on the package. If your packaging and shipping are conducted by a supplier, Amazon VAs can get in contact with them to ensure all these procedures meet Amazon’s regulations and standards.

Handle Refunds

Sometimes the customers wish to cancel their purchases after the order has been processed. It can take you a lot of time to gather customer feedback, ask for possible issues, arrange order pick-up and refund the customer. This can put your other business activities on hold.

You can help yourself by hiring an Amazon virtual assistant. They can manage shipping, billing and refunds for you. They can inspect requests for product exchanges or returns with minimal supervision and provide you with a summarized report.

Maintain Good Relations

If you buy your product from a vendor, receiving timely and correct inventory is important for efficient working. Miscommunication, disagreements and strained relationships can lead to long-term problems.

Your Amazon virtual assistant can follow up with vendors and suppliers about missing products, damaged items and late deliveries. They can also provide quick updates to shipment providers and customers to keep everyone in the loop.

Amazon VAs can work as communication facilitators and make sure that all parties work together seamlessly.

4. Optimize the Product on the Site

In a competitive market, simply showing the product does not attract customers. For maximum profit, you need to optimize your product listing and product page.

A product page without enough information will make the customer doubt its validity, while a page with very technical descriptions can be confusing. To increase your sales, you need to know the right strategies and use Amazon’s algorithms to your advantage. An Amazon VA, with expertise in using the platform, can help you increase the visibility of your product.

Here are some product optimization tasks to assign to your Amazon VA.

Create Product Listings

With Amazon’s expansive categories, your products are likely to face fierce competition. You can get an edge over your competitors by optimizing your product page. An uncluttered and informative product page can give clarity to customers and encourage them to buy from you.

Amazon virtual assistants can:

• Customize the product page
• Add necessary descriptions
• Add product images
• Add keyword-optimized titles

In short, they can create unique and customized product listings that can stand apart from the competitors.

Write Content

Amazon, much like Google, uses keywords and SEO techniques to generate results. This means using the right keywords can drive traffic to your product page.

Amazon virtual assistants can research product-specific keywords based on popular search results to optimize your content.

Moreover, they know the platform’s secrets and inner workings. In addition to product descriptions, Amazon lets sellers add some backend keywords. These are hidden keywords that are not visible to customers. With this knowledge, Amazon VAs can craft the most optimized keyword string for the backend keywords to promote your product on the website.

Enhance Product Growth

Unfortunately, simply listing your product on the site is not enough to become a successful e-commerce seller. You need to carefully research the competition and establish your product as the best.

Amazon VAs can help you perform market research, collect data and conduct tests to improve your product.

Conduct Research

Amazon virtual assistants can help you gather information on consumer behavior and patterns. These can give you valuable insights into what your target audience is buying.

They can find out the risks and benefits associated with shifts in market demands and help you predict sales with higher accuracy. They can also find out if the new trend has the potential to increase your sales in the short or long term.

This kind of research can help you make long-term plans for your product lineup.

Analyze Competitor Strategies

Aside from consumer behavior, an Amazon virtual assistant can also help you research your competitors.

Amazon VAs can survey the market for the product and help you collect data. They can analyze the competitors’ statistics and product performance and gather information about new seller strategies.

Furthermore, they can study the pricing trends for the products. This can help you match the pricing in the market and arrange your expectations accordingly.

Conduct A/B Testing

After you have made appropriate changes to your product and the product listing page, you still need to monitor the performance of the new products. This can be a time-consuming process.

Amazon virtual assistants can track changes in the product’s performance on the site. They can compare the performance of version A (original listing) and version B (modified listing) of the product listing and summarize the results. They can pay attention to product metrics and report changes, such as an increased number of customer queries.

The summarized A/B testing reports can give you the information you need to act quickly and fine-tune your strategy.

Secure Products

The product is the bread and butter of your business. As an e-commerce seller, you need to make sure that your products are available, accessible and stocked at all times. This means you need to regularly go through and manage your inventory.

Amazon VAs can communicate with your vendors, request product samples and keep track of overdue deliveries. They can also update inventory on your Amazon Seller Central account and manage your stock so it doesn’t run out during busy seasons.

5. Handle Online Marketing

After creating, researching, optimizing and selling your product, there is still an important part of the business process that needs your attention—marketing.

No one wants their product to be hidden in the depths of an oversaturated online marketplace. To make your product easily visible to your target audience, you need strong marketing strategies.

However, marketing requires a specific skill set. If you lack expertise in this area, you can delegate these tasks. Here is what an Amazon virtual assistant can do for you.

Set Up Amazon Audience

Being one of the largest online shops, Amazon attracts customers of all sorts. Finding a unified set of repeat customers can be hard.

Amazon virtual assistants are aware of how the platform functions and what attracts customers. They can set up Amazon ads to help you reach a targeted Amazon audience who can become loyal customers.

Additionally, they may suggest methods like proactive customer service and enrolling in Amazon FAQs for your product. This can increase brand reliability among possible consumers and attract new leads.

Utilize Amazon Marketing Tools

Amazon VAs can introduce you to Amazon marketing tools, such as Amazon Pay-Per-Click (PPC), that can help boost your product online.

Amazon PPC ads are paid Amazon ads that can promote your product’s visibility. PPC promotes those products in each keyword category that have the most number of clicks. On Amazon, product visibility is important for high sales.

Additionally, they can use the Amazon Customer Engagement tool to help you run email marketing campaigns that can help you promote new products.

Amazon-specific marketing techniques can often escape general knowledge. This is why every online seller needs an Amazon virtual assistant who can introduce them to the trends of the platform.

What Are the Benefits of Hiring Amazon Virtual Assistants?

So Amazon VAs are talented remote workers who can perform various tasks for you. But how exactly does this strategy add to your business?

Here are some of the top benefits of hiring one.

Saving Time

Imagine if you didn’t have to worry about repetitive tasks anymore. You could invest your time in expanding your business instead. By delegating tasks to Amazon VAs, you can rest assured that all the processes are continuing in the background while you focus on what’s really important.

Flexibility and Scalability

Since VAs are not permanent, full-time employees, you can enjoy the benefits of flexible hiring. Whether there is a surge in your shop activities or you’re taking a break, with Amazon VAs, you can easily scale your business according to your needs.

No Burnout

The burden of performing multiple tasks at once can negatively affect your health. Moreover, multitasking can reduce productivity by up to 40%. By delegating tasks to Amazon virtual assistants, you can maintain a healthy work-life balance, avoid burnout and continue to be productive.

Cost-Effectiveness

Virtual assistants are not on your payroll. By hiring remote VAs, you can save money on overhead costs, insurance and employee benefits. If you’re just starting your business or if you’re on a tight budget, hiring virtual assistants can be the cost-effective strategy you need.

Improved Customer Service

For any online business, creating loyal and repeat customers is important. One way to achieve this is by improving your customer service. Amazon VAs can be the proactive and positive customer service support you need to increase your brand credibility and reliability.

How To Hire an Amazon Virtual Assistant

Amazon virtual assistants can be the key to the online sales and traffic figures you want.

But where do you find the right Amazon virtual assistant for your business?

Going online, reviewing and interviewing individuals can take a lot of time and effort. Remember, the whole point of hiring virtual assistants is to help you optimize your time and reduce your workload.

What if you could simply click a link and let someone else find the perfect match for you?

With Zenius, you can streamline the process of vetting, hiring and monitoring virtual assistants that match your needs. We can take care of employment documents and statutory regulations so you can cut your onboarding stress by half.

With these simple steps, you can reach out to a company committed to providing the excellent talent you deserve:

• Step 1: Get clear about your needs and expectations
• Step 2: Visit Zenius’ website and get in contact with professionals
• Step 3: Relax and let Zenius take care of the hiring process
• Step 4: Review pre-vetted candidates
• Step 5: Enjoy the benefits of hiring talented virtual assistants

Final Thoughts

If you are looking to sell your products online, Amazon can be the perfect platform for you. With its beginner-friendly interface, Amazon Marketplace can help you reach a global audience.

However, selling your product online is not an easy task. Learning about a new platform alone can take a huge amount of time and resources.

Fortunately, you can hire Amazon virtual assistants to help you run your e-commerce business smoothly. They can perform administrative tasks, manage order fulfillment requirements, ensure regulatory standards are met, conduct research and provide robust customer service to maximize profit.

To optimize your Amazon shop and boost sales, hire an Amazon virtual assistant and meet your business goals.