Key Takeaways:
The global copywriting market is projected to grow at a CAGR of 8.91%, highlighting the heavy importance businesses place on persuasive, high-quality content.
In a study, 59% of respondents said that bad grammar or spelling mistakes would stop them from buying from a website.
The #1 result in Google’s organic search results has an average CTR of 27.6%. To rank high, your website needs premium content that matches your audience’s search intent.
When delegating to a copywriting VA, specify the rules for tone, language and personality of your brand, but don’t forget to allow some room for creative liberty.
Tom Albrighton, a professional copywriter, says, “Copywriting is the optimum use of language to promote or persuade.”
A great ad copy can lay the foundation for a successful marketing campaign. Impactful messaging can double your customer base and grow the business, one tagline at a time!
But copywriting is more challenging than it looks. It demands creativity, strategy and storytelling in every line.
Why not hire a professional virtual assistant for copywriting who has the skills to turn words into action?
Website content, marketing copy, email campaigns, ad copy—you name it and they’ll craft words that represent your brand and resonate with your audience!
Types of Copywriting a Virtual Assistant Can Help With
The global copywriting market is valued at $27.96 billion in 2025 and is projected to reach $42.83 billion by 2030 with a CAGR of 8.91%. This shows that businesses and marketers are placing heavy importance on persuasive, high-quality content.
As brands compete for attention in an oversaturated market, skilled copywriters have become indispensable.
A copywriting virtual assistant is a remote professional who specializes in writing copy for businesses, entrepreneurs and brands. With their creative writing skills, they engage audiences, build brand voice and drive conversions.
Copywriting is an art. This art has multiple forms, depending on the subject matter and the audience it wants to cater to. Some types of copywriting your virtual assistant can help you with include:
- Technical Copywriting: Translating technical jargon into simple language, catering to diverse audiences.
- Ad Copywriting: Crafting short, persuasive messages to drive customer action.
- Email Copywriting: Writing attention-grabbing ad campaigns to increase email open rates.
- Social Media Copywriting: Creating impactful content, tailored for all social media platforms to drive brand awareness.
- SEO Copywriting: Optimizing content to enhance visibility, drive organic traffic and convert visitors into customers.
Tasks of a Virtual Assistant for Copywriting
Behind every ad that catches your eye lies the creativity of a copywriter.
They are word wizards who can drive powerful narratives with their storytelling ability. They understand the client’s vision and use their copywriting skills to enhance a brand’s visibility.
From brainstorming ideas to bringing them to life, a copywriting virtual assistant acts as the creative powerhouse of your business.
Let’s explore all the tasks your copywriting VA can undertake.
Conduct Keyword Research
Marketing in business is all about visibility.
And keywords act as the gateway to enhance a brand’s visibility and reach its target audience.
A copywriting virtual assistant knows how to seamlessly incorporate these keywords into the content. They analyze all the right words that drive engagement and tweak their writing accordingly.
To use top-ranking keywords in the copy, your copywriter VA will:
- Brainstorm and identify seed keywords.
- Use SEO tools and competitor analysis to expand the keyword list.
- Analyze keyword metrics like search volume, search intent and relevance.
- Refine the list and use keywords naturally.
- Track the content and re-optimize the copy over time for better performance.
Develop Website Content
Your website is often the most direct point of contact your business makes with potential customers. Engaging them with a stunning website can have a lasting impression on them.
The #1 result in Google’s organic search results has an average click-through rate of 27.6%. To rank high on search engines, your website must boast high-quality and relevant content that matches your audience’s search intent.
A copywriter VA can build the content on your website from scratch and optimize it for the search engines.
They can write SEO-optimized articles, meta titles, meta descriptions, headlines, product descriptions, landing pages, CTAs and more to attract organic traffic and help your business build its customer base.
Read more: Craft High-Quality Content With a Content Writing Virtual Assistant
Craft Marketing Copy
From catchy taglines to creative ad campaigns, a copywriting virtual assistant will craft a marketing copy that captures the audience’s attention.
The content in such copy is more than mere words. It’s evocative, emotional and designed to drive action.
A copywriter VA tailors these messages to resonate deeply with your target audience. For example, imagine you run a wellness app and want to draft a welcome message for new subscribers.
Your copywriter VA will prepare a draft that covers pain points (like “stress”) that are relatable to your target audience (like “busy professionals”). Next, they’ll highlight features offered by your app (like “guided meditations” or “daily mood tracking”) and benefits (like “improves mental clarity”).
Read more: Does Your Business Need a Virtual Marketing Assistant?
Analyze Ad Performance
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. So there’s no doubt that online ads are a great way to promote your brand and gain returns.
When a VA copywriter creates an effective ad copy, the job is only half done. What’s more essential is to understand how the copy has performed.
Your virtual assistant will track click-through rates and conversion rates to analyze whether the ad copy has worked as per your expectations or not.
They can also write multiple versions of an ad copy using strategic variations so you can perform A/B testing and identify which message resonates best with your audience.
Draft Email Campaigns
The number of worldwide email users is expected to grow over 4.8 billion by the end of 2027. Emails are one of the most convenient and cost-effective ways to reach a large number of people.
This is why email campaigns are an effective tool in the marketing process. They help promote your business, nurture leads and build a strong customer base.
A study highlights that emails are 40 times more effective at acquiring customers than Facebook or Twitter.
To craft a high-converting email, your copywriting VA will first research and understand the target audience. Then, they’ll draft compelling subject lines with clear, benefit-driven hooks that spark curiosity or urgency, boosting email open rates.
Next, they’ll start the body copy with personalized greetings, communicate the message, explain the benefits and use captivating language to maintain interest. Finally, they’ll end with short, clear and actionable CTAs.
To make the email campaign more powerful, your VA can also include past customer testimonials, ratings or user numbers as social proof and build brand credibility.
Copywriting VAs can also craft emails for drip campaigns and strategically time them, aiming for long-term engagement.
Curate Social Media Content
As of July 2025, there were 5.41 billion social media users around the world, equating to 65.7% of the total global population.
And social media trends highlight that 27.1% of users (aged 16+) use social media platforms to find products to purchase and 22.5% for seeing content from their favorite brands.
Social media is at the heart of modern marketing.
A copywriting virtual assistant plays an instrumental role in developing content for your business across all social media platforms.
They create punchy captions for your Instagram posts and stories, write quirky tweets and captivate the audience instantly. They stay updated about the latest trends and cultural moments to tailor your brand messaging accordingly.
This helps you to strategically grow your followers, improve engagement and drive conversions for your business.
Read more: What Can a Social Media Virtual Assistant Do for Your Business?
Assist With Branding
Walter Landor, a brand designer, has famously said,
Products are made in the factory, but brands are created in the mind.
Creating a memorable brand helps your business stand out from the rest of the crowd.
A skilled copywriting virtual assistant can weave a brand voice that will reflect your organization’s core values and vision.
Using attention-worthy and consistent voice for branding materials like brochures, newsletters, banners or brand merchandise, they’ll give your brand a strong recall value. Signature taglines will help your brand build an emotional connection with the audience.
When customers resonate with a brand’s messaging, it fosters trust and loyalty.
Benefits of a Virtual Assistant for Copywriting
Many businesses hire virtual assistants for the long list of benefits they offer over traditional employees.
Imagine hiring someone on your team who turns ideas into irresistible copy, captures your brand voice and boosts engagement without you overspending your budget!
Your copywriter VA will provide all these benefits, along with others listed below.
Enhance Marketing Efficiency
Marketing isn’t just about brand visibility—it’s about crafting targeted, persuasive and SEO-optimized content that builds brand trust and drives conversion.
Your marketing content shouldn’t simply inform customers about your products. It should excite them and guide them from awareness to action.
And a skilled copywriting VA knows exactly how to do that!
They don’t just write about what you sell. Instead, they enhance marketing efficiency by highlighting your brand’s USP, distinguishing it from competitors and influencing your target audience to take action.
Access Specialized Skills
A copywriting VA specializes in writing copy that attracts and converts. This means you have access to specialized skills that are a perfect blend of creativity and strategy.
They know how to write copy that sells, optimize content for maximum visibility and tailor tone to suit different demographics.
Instead of creating a half-baked copy yourself, hire a professional VA to leverage the right skills that drive results.
Save Your Time
Time is the most valuable resource in a business.
Having a copywriting virtual assistant enables you to delegate all the creative writing tasks to them. This helps the core team to focus on innovation and strategic decision-making in the organization.
A professional copywriting VA is trained to work independently, ensuring smooth execution of your marketing campaigns. This eliminates the need for multiple revisions, saving precious time for the entire team!
Reduce Costs
If you have a small business or a startup, hiring a virtual assistant is especially useful because of their cost-effectiveness.
VAs don’t need office spaces, overhead or employee benefits, unlike an in-house employee. They offer quality service while helping you save a big chunk of your capital.
These cost savings will help you allocate resources to other areas of your business.
Improve SEO Visibility
Most users don’t scroll far down the search results page. They trust the top results more. The #1 organic result is 10 times more likely to be clicked compared to a page in the #10 position.
The higher your website ranks, the more traffic you get. That’s why an SEO-optimized copy matters!
A copywriting virtual assistant will conduct thorough research and integrate high-ranking keywords into your content, improving SEO visibility.
SEO optimization will help your website move closer to the #1 spot and capture more traffic before your competitors do.
Increase Productivity
Tracking copy trends, brainstorming ideas and crafting compelling copy while running a business are time-consuming and exhausting.
Instead of overworking yourself, hire a copywriting virtual assistant and save your time and effort.
While they manage all content-related tasks, you can focus on your daily priorities like client meetings or investor negotiations and stay productive.
Skills of a Copywriter Virtual Assistant
A copywriting virtual assistant is more than just a versatile wordsmith. They understand the nuances of the advertising industry.
A blend of technical knowledge and creative flair makes them a critical asset for your business. Here are the skills that help them create an unforgettable copy.
Stellar Research Skills
All copywriting is built on the foundation of in-depth research. A copywriting virtual assistant with strong research skills can transform even an average narrative into a powerful one.
Every good copywriting VA must research:
- Audience: This includes understanding your brand’s target demographics, pain points and buying behavior to tailor brand messaging.
- Market: Which covers analyzing competitors, industry trends and market gaps to give your brand a unique voice.
- Trends: This involves staying updated on evolving content styles to keep copy fresh and relevant.
- Statistics: This covers key facts and figures that give your claims credibility.
The data and insights collected after research help your VA to curate high-performing copy.
Solid SEO and Keyword Optimization Skills
At the core of any effective marketing strategy is SEO and keyword optimization. A skilled copywriting virtual assistant conducts in-depth keyword research and incorporates keywords into their copy.
Their SEO skill set includes:
- Skills to analyze the right short-form and long-form keywords that drive traffic.
- Competitor SEO analysis skills.
- Proficiency in SEO-related tools.
- SEO strategy refinement for better performance.
Using these skills, they’ll optimize your content, making it easier for search engines to crawl and index your page.
Creative Writing and Storytelling Skills
Research conducted to study the impact of storytelling on consumer experience found that participants who were exposed to the brand’s story described the brand much more positively.
They used adjectives like “high quality,” “interesting,” “friendly,” and “elegant.” Whereas those who did not know the brand’s story gave more critical descriptions. The former group was also willing to pay more for the brand’s products.
This study clearly highlights the power of storytelling in brand perception.
Arianna Huffington, founder of the Huffington Post, says,
People think in stories, not statistics and marketers need to be master storytellers.
When you have a copywriting virtual assistant at your behest, there is no need to worry about the narration! They are versatile storytellers who weave powerful narratives that can leave a lasting impression.
Using brand origin stories, customer stories, emotional hooks, sensory storytelling and many more techniques, your VA will blend storytelling with strategic optimization so your brand builds stronger connections with the audience.
Attention to Detail
In a study, 59% of respondents said that bad grammar or spelling mistakes would stop them from buying from the website, with the majority stating they wouldn’t trust that the company would offer good service.
Even the slightest of oversight in your copy can turn potential customers away.
That’s why you need a copywriting VA with careful attention to detail skills to produce error-free copy. Their minute emphasis on grammatical, punctuation and spelling errors enables them to write cohesive content.
They go beyond surface-level accuracy to pay meticulous attention to the tone and flow of the writing, too.
An error-free copy will highlight your brand’s professionalism and credibility in the market.
Read more: Top Virtual Assistant Skills to Boost Productivity
Tools a Copywriting Virtual Assistant Can Use
A great ad copy requires precision and finesse. For this, a virtual copywriter uses smart tools that support their writing. Here’s a look at some of those tools.
Google Docs
Google Docs is a go-to tool for drafting and editing copy.
Its features, such as real-time collaboration, version history, suggesting and commenting, built-in spell check, voice typing, tool integration and more, make the writing process seamless.
Grammarly
This tool is your true grammar savior. It helps you cut grammatical mistakes, fix spelling and adjust the tone in your writing.
Grammarly goes beyond basic proofreading and brings clarity to your writing. It catches typos, refines word choices and helps your VA create impactful content.
Good grammar, error-free writing and polished copy reflect professionalism and strengthen your brand’s image.
Hemingway App
The Hemingway is a classic editing tool, intended to improve the readability of your writing.
An ad copy is short, concise and impactful. This editing software helps your copywriting virtual assistant identify complex sentences and suggest improvements.
It also assigns a readability score based on sentence structure. This helps the copywriter cut any fluff and enhance the content’s effectiveness. The colour-coded layout of the website makes the task fun!
Thesaurus
For storytelling and branding, a copywriting VA needs a wealth of words. They need meanings, synonyms and alternative phrases for precision, variety and tone consistency.
Thesaurus helps your virtual copywriter in finding the exact term that will evoke the correct emotions in their audience. This is especially important while composing a persuasive marketing copy, where every word reflects the brand’s unique value.
Beyond improving vocabulary, Thesaurus also equips your VA to understand the nuances of a word and fit it seamlessly into the context.
Steps To Hire the Best Virtual Assistant for Copywriting
When you have a clear vision and a set of expectations from your copywriting virtual assistant, you can easily guide them to perform for you.
Here’s a step-by-step guide to hiring the best VA for copywriting.
1. Identify Your Needs
Before hiring a VA copywriter, chalk out the content type you need. It could be ad copy, website content, email campaigns, product labels, etc.
As per your brand’s target audience, determine the correct tone your copy should be written in. Having clarity about the role can help you hire the right virtual assistant.
2. Find a VA Company
Posting job descriptions, screening resumes and sourcing ideal candidates eat up too much of your time. Virtual assistant agencies like Zenius make your job easier by handling the hiring and matching you with the best fit.
Whether you need a copywriter for ad copy, social media or technical writing, a VA company will handpick talent and ensure a streamlined hiring experience.
3. Screen and Interview
The next step is to screen and interview the shortlisted copywriting virtual assistants. This helps you assess their skills and experience and find the best fit for your business!
Even though Zenius screens all its candidates, you can conduct another interview to see if their goals align with yours. You can ask them questions, conduct a custom assessment and find out if they can be your potential virtual assistant copywriters.
4. Start Onboarding
Structured onboarding will kickstart a smooth professional journey for your virtual assistant for copywriting.
Share your company guidelines, introduce them to key team members and establish communication channels.
Outline short and long-term goals in their copywriting timeline and explain the review process. Doing this will foster a collaborative working environment for your copywriter VA.
Tips To Work Efficiently With a Copywriter Virtual Assistant
Effective collaboration with a virtual assistant for copywriting can boost your content game and streamline your branding.
Here are a few tips to maximize your partnership with your copywriter VA.
Outline Project Requirements
The key to smooth and successful collaboration is to clearly outline your requirements from the start.
Define the scope of your project, deadlines and establish Key Performance Indicators (KPIs).
Specify your brand voice by sharing a style guide on rules for tone, language and personality of your brand. For example, if you own a luxury perfume brand, ask your VA to use an elegant and confident brand voice.
But don’t forget to allow some room for creative liberty.
Establish Strong Communication
Without proper coordination, creative projects can quickly spiral out of control.
Make sure to always use the right set of video meeting, project management and chat tools to communicate with your virtual assistant.
Establish all the communication protocols from the start. This will encourage them to have an open conversation with you. Their absence in the office should not create any distance within the team!
Provide Productive Feedback
A good leadership style involves giving constructive feedback that motivates your VA and drives results.
When you provide clear feedback, your VA will know their shortcomings and outline ways to improve performance.
Also, don’t forget to acknowledge their progress and appreciate good work. Positive reinforcement will inspire them and make them feel valued.
Final Thoughts
A good brand strategy is the difference between business success and failure. To elevate your brand strategy, you need the right copy that tells your story, connects with your audience and attracts customers.
A good copywriting VA will do just that!
From crafting exceptional copy to assisting with branding, your VA will enhance your brand name.