Key Takeaways:
For 62% of email marketing teams, it takes two weeks or more to build an email.
Marketers report that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones.
Around 58% marketing decision-makers are automating their email marketing efforts.
Despite radical technological advancements, emails are still the most popular and actively used spaces for businesses online.
They are also the most direct way to reach your audience with exciting information and new offers.
Email marketing has been a consistent channel for marketing, adapting to the latest trends and attracting a wide range of audiences. Recent statistics also show that email marketing has a much higher return on investment, making it a popular choice.
But handling a marketing campaign is not as easy as it sounds.
And while professional tools like Mailchimp can help you segment your audience and track customer journeys, to truly simplify email marketing, you need Mailchimp virtual assistants.
What Is a Mailchimp Virtual Assistant?
A global survey on leading marketing channels found that 35% of marketers used email marketing. This is not just because it reaches people directly, but also because it is relatively cost-effective and supports long-term customer relationships and hyper-personalization.
And platforms like Mailchimp empower businesses to run powerful campaigns with ease!
Mailchimp offers a range of tools to help businesses automate emails, compile email lists and ultimately streamline marketing campaigns.
But that doesn’t mean your work is done.
Your campaigns still involve a lot of smaller but technical tasks that untrained marketers can easily miss. This can include everything from researching audience demographics and creating email templates to generating leads and more.
This is where Mailchimp virtual assistants come in!
They are just like any other virtual assistants, but with an in-depth knowledge of Mailchimp and experience in email marketing. They handle all the repetitive tasks and help you navigate the challenges of running email marketing campaigns using your favorite tool—Mailchimp!
Read more: Everything You Need To Know About the Virtual Assistant Industry
6 Tasks Mailchimp Virtual Assistants Can Do for You
For 62% of email marketing teams, it takes two weeks or more to build an email.
And if one email eats up that much time, imagine juggling automation, segmentation, A/B testing and marketing trend research!
That’s when Mailchimp virtual assistants become indispensable for busy business owners.
Here are all the tasks your Mailchimp virtual assistant can take off your plate.
Setting Up Your Mailchimp Account
A good email marketing campaign starts with robust preparation.
Mailchimp VAs can help you:
- Create and configure your Mailchimp account.
- Set up sender information like name, business details, email and domain authentication.
- Set up a brand kit (logo, colors, fonts) in Mailchimp.
- Import customer contacts.
- Sync website, CRM, social media accounts and e-commerce platforms.
With them, you can get your account set up and ready to go in no time!
Building Comprehensive Email Lists
All set up? Now begins the tedious process of researching, vetting and creating email lists.
Email lists are your campaign’s foundation. Without effective email lists, you would just be sending emails in the dark, hoping they would reach the right audience.
As Ramsay Leimenstoll has famously said,
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.
Marketers report that segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones.
Mailchimp virtual assistants can help you reach the audience ready to be your customers.
They can help you segment your audience data into comprehensive lists based on demographic, sales funnel, product recommendations, likelihood of engagement and more categories.
Plus, they ensure you have all the necessary details about your leads, including emails, contact information and purchase history. With them, your lists are always up-to-date and error-free.
Simply put, they bring precision to your campaign by gathering and compiling lists for quick, easy and targeted marketing.
Automating and Scheduling Emails
If email lists are the foundation of your campaign, then your marketing content is what you present to your audience. It is what grabs their attention, encourages them to engage with your brand and entices them to sign up for your services.
And it is where your Mailchimp virtual assistants shine.
They understand that you don’t have the time to write every email yourself. So they create creative email templates to speed up your processes. From thank you to follow-up emails, they can create and customize all your routine emails.
They also help your marketing team with day-to-day email content writing tasks to create eye-catching content.
That means from writing to scheduling outgoing emails, you get the whole deal with Mailchimp VAs.
Scheduling Newsletter Broadcasts
Newsletters are a great way to generate organic interest in your brand. 46% of marketers use newsletters to develop customer relationships.
Aside from routine email templates, Mailchimp virtual assistants can also help you run your business newsletter.
They focus less on selling products and more on creating a connection between your audience, building brand credibility and nurturing trust. It helps you turn your leads into loyal customers.
This is why Mailchimp VAs treat every newsletter issue with care. They support your newsletter creation by handling background tasks like researching similar products, finding reliable stats and conducting multiple proofreading passes.
Research shows that Tuesdays and Fridays are your optimal days for sending emails and email opens peak around 8 PM. A Mailchimp VA will research such best times to send newsletters as per your audience demographics and schedule them accordingly.
They can also help you keep track of different versions, monitor customer engagement rates and schedule newsletter email broadcasts.
With their help, you can generate quality content faster and create newsletters that get your audience excited.
A/B Testing Campaign Performance
Conducting A/B testing helps you send different versions of a campaign to a section of your audience, track how the recipients respond to them and pick the winning campaign.
Let’s assume you’re drafting a marketing campaign for your e-commerce store. When performing A/B testing, you can write “New collection is here—shop the latest styles” for one version, “Buy 2, get 1 free—today only” for version 2 and test their performance to pick a winner.
When we say Mailchimp virtual assistants bring in valuable platform insights, we mean it. With them helming your A/B testing process, you can save time and get reliable stats to make data-driven decisions.
Mailchimp VAs can:
- Perform A/B Test on the chosen campaign and choose the audience or contact segment.
- Test subject lines from names, content and send times.
- Test up to three variations of a variable.
- Automate sending the best-performing email to your remaining contacts.
- Compile important data like click-through rates and sales with Mailchimp statistics and draw simple conclusions.
Researching Market Trends
To make the best marketing decisions, you need the right data.
Your Mailchimp VAs can help you conduct basic market research to figure out what your competitors are up to, how they are pricing their products, what is available in the market and what features sell.
What’s more? They research and help you understand your target audience’s behavior and buying patterns. This means you get insights into:
- Best times and days to send emails to your audience demographic.
- New audience segments you can target.
- Successful subject line trends in your industry.
- Best performing content format—newsletters, promotional emails, visuals, etc.
- Seasonal trends and shopping spikes.
Such data and insights help you send more relevant emails and level up your marketing efforts.
Why You Need Mailchimp Virtual Assistants on Your Team
So, from repetitive email list management to tedious research, your Mailchimp virtual assistants can handle all the background marketing tasks. But what does that mean for you? How do you know if it’s boosting your business processes?
Hiring a virtual assistant for email marketing support allows you to confidently delegate day-to-day marketing tasks, save your time and boost productivity.
But that’s not all!
Here are some of the best benefits you can start enjoying by hiring Mailchimp VAs today!
Boost Online Traffic
The first step of all marketing is to ensure your business is visible to the right people. Without the right strategy, your business runs the risk of disappearing in the recesses of the internet, hardly visible to your audience.
Mailchimp virtual assistants can help you avoid this disaster by:
- Using compelling subject lines to improve email open rates.
- Drafting emails with professional and value-driven content.
- Using strong CTAs to drive more recipients to your website.
- Including personalized offers and exclusive updates in a captivating manner.
- Including links to blog posts, social media accounts, product pages and other relevant content.
With a Mailchimp VA handling your email customization and cold emailing broadcasts, you reach possible leads and encourage customers to interact with your brand.
Simply put, they work to boost your overall business presence online and make sure your target audience and new leads can always reach you.
Expand Your Reach
Mailchimp virtual assistants work closely with your in-house marketing teams to help amplify your reach.
While you might know Mailchimp as an email marketing tool, it has a range of other features as well. And of course, your Mailchimp VAs know how to leverage them.
They can use Mailchimp for:
- SMS marketing: To send automated or campaign-based text messages about offers, discounts or updates directly to your customers’ phones.
- Social media marketing: To create, schedule and post content on different platforms.
- Landing pages: To design and publish landing pages with an in-built feature and promote your products.
- Customer relationship management: To manage customer information and buying preferences to segment them and send personalized messages.
Such all-in-one marketing features help you streamline your marketing efforts, save time and resources, strengthen your branding and reach your audience across the internet.
With your Mailchimp VA’s support, you can generate a buzz around your business, so no matter where your audience is, you can reach them.
Get Personalized Emails
Imagine getting tons of marketing emails every day with the same content and message on repeat. Sounds exhausting, doesn’t it?
Generic marketing emails without a touch of personalization can quickly feel like spam and discourage your customers from interacting with your brand.
But personalizing bulk emails also takes time.
With Mailchimp virtual assistants, you can give your customers the personalization that makes them feel seen. For instance, they can:
- Use your customer’s or lead’s name in the subject line for immediate connection.
- Segment your audience by gender, location or purchase history to share relevant content.
- Send a funny follow-up email when someone leaves items in their online cart without completing the purchase.
- Send birthday wishes in your signature brand voice with special offers/discounts.
- Send quirky emails with sale countdown timers or year-in-review campaigns.
The one-size-fits-all approach doesn’t work anymore. In fact, 89% of leaders believe personalization is crucial to their business’s success.
So ask your VAs to send out custom emails with more specific suggestions that sway your customers to click and buy!
Generate Quality Leads
Just reaching your audience is obviously not enough. You want the leads to take action.
Mailchimp virtual assistants can try to direct more leads to your sales funnel.
Mailchimp VAs don’t only send out emails. They can also support your lead generation process. They can:
- Segment your audience on different parameters for targeted email campaigns.
- Set up automated welcome email sequences to nurture new leads.
- Highlight signup incentives like discounts or first-purchase offers to increase lead flow.
- Maintain lead hygiene by removing inactive leads.
- Integrate Mailchimp with CRM tools to capture leads across platforms.
By sending targeted emails and compiling important customer data, Mailchimp VAs generate quality leads with the potential to become sales opportunities.
Build a Loyal Customer Base
The biggest benefit of hiring Mailchimp virtual assistants is how they make your customers feel! They may not interact with your customers directly, but they make sure your customers always get the right recommendations.
When your business keeps up with your customers’ journey, it makes them feel like a valuable part of your business. This encourages your customers to continue buying your products and turn into loyal customers.
Mailchimp VAs help you entertain and nurture a loyal customer base. They send specific email suggestions, the latest deals and exciting offers at the right time to keep your customers engaged.
How Mailchimp Email Marketing Is Changing in 2025
With the advent of artificial intelligence across different fields, the landscape of marketing has also changed.
However, much like all the previous tech advancements, email has expertly navigated the AI challenge and the general consensus is that email marketing is here to stay.
In fact, with AI, it is bound to become easier! Popular platforms—like Mailchimp—have already started their AI integration journeys.
Studies show that email marketers have embraced the increased automation with open arms. In a global survey, around 58% marketing decision-makers reported automating their email marketing efforts.
Aside from platforms becoming smarter, another emerging trend is the use of AI-powered, interactive emails with striking visuals. These are predicted to usher in a new age of hyper-personalized and branded content that captures your audience’s attention and increases customer engagement.
Moreover, the email marketing landscape is moving towards more mobile-friendly and responsive designs. This can make your content easily visible and accessible on every device, amplifying your click-through rates and attracting new leads.
Wondering if Mailchimp virtual assistants can keep up with all these developments? Of course! It’s a part of their job to keep up with the latest trends and explore new avenues of email marketing to make it more effective.
This means, from leveraging Mailchimp AI tools to creating interactive emails, your Mailchimp VAs can help you navigate the changing landscape easily.
They keep you up-to-date with the latest trends so your email marketing campaigns are always at the top of their game!
What to Look for in Your Next Mailchimp Virtual Assistant
So you are ready to hire a Mailchimp virtual assistant, but don’t know who to hire? No worries!
We have a comprehensive checklist of all the best skills and qualities that can help you hire a Mailchimp VA that meets your needs.
When working with remote workers like Mailchimp virtual assistants, good communication skills are absolutely essential.
You want to look for VAs who can communicate effectively with you and your in-house teams to maintain daily productivity.
With Zenius, you can hire VAs who are smooth communicators. They can reduce the risks of miscommunication and boost your campaign efficiency, ensuring you meet your deadlines!
Another indispensable quality of a Mailchimp VA is their ability to work with remote teams.
If you are running a big enterprise or have multiple product launches on the horizon, you need VAs who can fit into your workflow seamlessly. This means they should be able to use your favorite communication channels and facilitate real-time collaborations with different teams.
To provide comprehensive support, your Mailchimp VA should also have content writing skills to write stellar content that grabs your customers’ attention and encourages them to explore your website. They should also be able to proofread your marketing content and ensure only the highest quality of content is shared with your customers.
Beyond communication and writing skills, it goes without saying that every Mailchimp virtual assistant should have an in-depth knowledge of the platform and related tools. This means they should be able to navigate Mailchimp with ease, adapt to its new features and bring tried and tested insights to support your marketing processes.
When you are hunting for professional email marketing virtual assistants, it never hurts to test if the candidate has general knowledge of the field. This can be the difference between getting a VA who needs you to micromanage them versus a VA who can complete routine tasks independently.
Therefore, if you are looking for a Mailchimp VA, make sure to ask them meaningful questions and conduct assessment tests to test their marketing experience.
This way, you can rest assured you are hiring someone who knows exactly the work they are dealing with.
Read more: The Ultimate Guide to Hiring Good Virtual Assistants
Wrapping Up
There is a reason why email marketing has been around for such a long time. The truth is, it simply works.
With email marketing, you not only open a direct line of communication with your customers, but you also get a high return on investment. This is why email marketing and popular tools like Mailchimp have become common for every business.
This is also why you need a Mailchimp VA!
