Key Takeways
43.3% of global businesses use WordPress.
88% of customers don’t return to websites if they have a poor experience. A WordPress virtual assistant can attract visitors by designing an attractive layout, optimizing loading speed and ensuring mobile-friendliness.
If you run a WooCommerce store, your VA can use the Popular Products block to highlight bestselling items and drive more sales.
Websites are the first window into your business. They let visitors peek at your products and connect you with your target audience.
And in this digital age, a user-friendly site is a must-have for every business, big or small.
Many rely on WordPress to build a website quickly. But building is just half the battle. You also need to update, maintain, optimize performance and keep your site secure.
All this can be tedious and time-consuming. The additional duties can exhaust you and distract you from core business functions.
Thankfully, there’s an easy fix: Hiring a virtual assistant (VA) to create and maintain your WordPress website for you!
Who is a WordPress Virtual Assistant?
A WordPress virtual assistant is a remote professional who is proficient in building WordPress websites and optimizing them. 43.2% of websites on the internet use WordPress as their content management system (CMS), making it one of the most popular platforms out there. It’s extremely easy to use and requires no coding knowledge whatsoever.
By hiring a WP virtual assistant, you can delegate tasks such as design, setup, plugin updates and regular monitoring.
Your VA can use WordPress’s user-friendly interface to build a unique website for your business.
This way, you can also focus your attention on functions that add value to your business.
Benefits of WordPress Virtual Assistant Services
Virtual assistants offer multiple lucrative benefits for your business. They save you money on overhead, allow scalability and take hours of routine tasks off your hands.
With a WordPress virtual assistant managing your website, you enjoy higher search engine rankings and more traffic, without doing the tedious work yourself.
Get Specialized Skills
Hiring an external workforce gives you access to niche skills that may be missing in local talents.
Using their specialized aptitude, WordPress VAs design websites that match your quality standards. These professionals can research the latest trends and give your website the edge it needs.
The SEO knowledge and WP knowledge that VAs bring can be invaluable for enhancing your website’s functionality.
This leads to an overall consistent and quality experience for your audience.
Enjoy Flexibility
After the initial thrill of setting up your website, you’re left with monotonous maintenance tasks.
These tasks are unavoidable, so having someone to handle them can take a load off your plate.
Virtual WordPress assistants are not your regular, in-house employees. You can hire them on a need-basis to perform tasks.
You’re not bound to them by rigid contracts, so you can scale their services based on your current workload. Since you can customize when to hire WordPress virtual assistants, you can reap the benefits of flexible hiring.
Gain More Time
The biggest benefit of WordPress virtual assistants is how much time and energy they save you.
Embarking on anything new involves hours of research and practice. Investing too much time learning the ins and outs of WordPress can take your focus away from more important work.
To save time, you can hire a WordPress VA who is already proficient in using the CMS. With their existing knowledge, they execute tasks faster.
Beyond saving time on learning new skills, you can also save hours on website maintenance.
WP virtual assistants can conduct regular performance checks and update your website. You won’t need to spend time updating plugins or adjusting menu structures.
Instead, you could focus on brainstorming creative content for your website or strategizing for business growth.
Hiring WP VAs gives you a convenient way to build an online presence without sacrificing your time and energy on tedious tasks.
Reduce Costs
Hiring virtual staff can be a cost-effective staffing solution for your business.
Since WP virtual assistants work remotely, you don’t need to spend any additional money on utilities and office space.
Plus, they aren’t your legal employees, so you don’t need to worry about taxes, insurance or employee benefits.
By hiring remote workers with specialized skill sets, you save further costs on extensive training of new employees.
Including a WordPress virtual assistant in your hiring strategy cuts overhead, training and full-time benefit costs, reducing your financial burden.
Increase Brand Reliability
Your brand’s success depends on how your audience perceives it, and websites play a huge role in shaping their opinions.
Consumer analysis shows that 88% of customers won’t return to your website if they have a bad experience.
Therefore, your website can make or break your brand image.
Glitch-free, user-friendly websites attract potential customers and elevate your brand reputation. Smooth interfaces and easy browsing experiences convey reliability and credibility to visitors.
To ensure these, regular performance checks are important.
A virtual WordPress assistant can check and maintain your websites, ensuring seamless performance.
By building a high-quality website, they help you generate new leads, build organic customer relationships and keep visitors coming back.
What WordPress VAs Can Do for Your Business
Outsourcing virtual assistants lets you hand off all the day-to-day tasks you’re too busy for.
Whether you don’t have a website at all, want to refresh your existing one or need someone to handle everyday maintenance—WordPress virtual assistants can be your go-to.
They can set up your website, install all essential plugins, optimize loading speed, post content and create a completely tailored, user-friendly website for you.
Set Up Your Website
Setting up a website can be a demanding task. You can hire a professional WordPress virtual assistant to do it for you.
If you’re currently using a different CMS but want to switch to WordPress, they can help with that, too. Your VA can transfer your existing content to WordPress while making sure your data stays safe in the process.
To make sure you’re not missing out on the best features of WordPress, they can also install the latest themes and plugins.
Aside from making sure the site is updated and polished, they can add Secure Sockets Layer (SSL) certificates and Transport Layer Security (TLS) protocols on your website to strengthen site security.
Plus, WordPress VAs can research your competitors’ sites and customize yours to stand out in the market.
Ensure Regular Maintenance
The work doesn’t end once your website is up and running. You have to make sure it continues to run smoothly. WordPress has many recommended plugins for this purpose.
WP virtual assistants can assess, recommend and set up the right plugins for your website, like:
- WooCommerce: To facilitate your e-commerce goals.
- Yoast SEO: To optimize your websites so they rank higher on SERPS.
- Wordfence: To protect your website from cyber threats.
- Jetpack: To increase security, block spam and enhance site performance.
Your VA can also install plugins that use external APIs to boost your site’s functionality, such as WP Go Maps for adding Google Maps.
Additionally, they provide necessary technical support to maintain different aspects of a website. VAs can run regular backups, update themes and plugins and optimize loading speed.
Optimize the Website
You need the best SEO practices to rank high on search results.
WordPress VAs can improve your site’s SEO (both technical and on-page) to boost traffic to your website.
A responsive web design can also go a long way in engaging customers. Most people nowadays surf the net using their phones. As of 2025, mobile devices account for 62.54% global website traffic.
In fact, over 79% of people say they would revisit and share a website they find is mobile-friendly.
This means that for maximum traffic, you need to make your website mobile-friendly.
Your WordPress VA can take care of this by optimizing your websites to be accessible from any device.
Manage E-Commerce Plugins
WordPress lets you use your website as an online store as well.
WordPress virtual assistants can set up your shop using the WooCommerce plugin. The best part is that it’s free, so you can avoid any fees that most online retail platforms charge.
Your VA can handle tasks like updating product listings, managing inventory and tracking store performance.
They can also add the Popular Products block to promote bestselling items, manage discount coupons and set up memberships and subscriptions.
With WooCommerce virtual assistants supporting you, you can attract a wider audience to your online store.
Read more: How E-Commerce Virtual Assistants Boost Brand Awareness and Sales
Provide Customer Support
Your WordPress VA can also provide robust customer support to make your website more consumer-friendly.
They can respond to customers via live chat, answer queries quickly and resolve issues, making your buyers feel valued.
Statistics show that 54% of users prefer a personalized online experience that caters to their individual needs.
Therefore, having someone to listen to customer complaints and ensure they’re happy will enhance your brand’s reliability.
Quick replies and helpful community support will also persuade buyers to recommend your shop to others, helping you gain new leads.
Create Content
WordPress virtual assistants can create and post engaging content to captivate your audience.
They’re familiar with researching keywords, monitoring website KPIs and adapting to the ever-changing online landscape.
WP virtual assistants can craft unique and useful content, use targeted keywords and create topic clusters to increase audience engagement.
They also make sure your internal links and external links are updated. This includes replacing broken links or adding new ones new links to ensure that the information on your site is relevant and up-to-date.
What To Look For in a Virtual Assistant for WordPress
Every aspect of your website, from its layout to its content, moulds your brand image.
Therefore, you need a WordPress VA with the essential skills to manage all these little details.
They should have a sound understanding of the WordPress CMS, tools and plugins.
WP virtual assistants should also have experience with different web hosting services and their specifications. They should be able to secure and manage the domain and monitor server performance.
Expertise in SEO techniques and implementing them to optimize website content is also a must.
Plus, every WordPress virtual assistant should be aware of common security threats that endanger your website. They should be able to install and update security systems to prevent cyber attacks.
Lastly, every great virtual assistant needs strong communication and people skills so they can collaborate with in-house employees. This helps both you and your VA maintain a smooth working environment throughout.
To make sure your WordPress virtual assistant is equipped with all these skills, we recommend taking an interview to evaluate them better. You could also assess their aptitude by conducting practical assessments.
How Is WordPress Changing in 2025?
In 2025, WordPress has become faster and smarter.
It boasts features like AI-powered design tools, built-in caching for faster loading, robust security measures and expanded personalization options—all highly in line with current digital demands.
43.3% of websites globally are currently using WordPress as their CMS.
Here’s how a virtual assistant can help you make the most of the latest WordPress updates.
Advanced AI Features
In May 2025, WordPress announced the formation of an AI team—a dedicated group of professionals focused on integrating AI into the WordPress ecosystem.
In recent years, WordPress has integrated numerous cutting-edge AI features to make website setup, design and optimization easier.
These include:
- An AI website builder allowing users to create entire websites with a simple prompt.
- Automated design enhancements that match color, font and layouts so nothing looks mismatched.
- The Jetpack AI plugin that lets you generate blog posts, titles, images and even translate content into multiple languages.
- AI-powered e-commerce features for seamless store management.
However, even with all these AI advancements, you’d still need someone tech-savvy enough to execute these features.
A WordPress virtual assistant is exactly that person!
They stay updated on the latest WordPress updates, experiment with new features and know how to build the most optimal websites for your business.
Seamless WooCommerce Store Management
WordPress has made store management a dream for e-commerce owners.
With its array of advanced features, everything from setup to inventory management and payment is now a breeze.
AI-powered product sorting categorizes items and smart pricing suggestions help you set competitive rates for every product.
Payments are also faster than ever, thanks to integrations with major payment providers like PayPal, Stripe and Apple Pay.
What’s more, shop owners now have way more freedom to customize their storefronts. As of October 2025, there were almost 25,000 free themes on WordPress!
Your WooCommerce virtual assistant can use block themes to personalize your store’s interface to fit your brand—all without writing a single line of code.
They can also set up checkout blocks, with the option for local pickups for nearby shoppers, for a seamless customer experience.
Additionally, your VA will also ensure your e-commerce store runs seamlessly both on desktop and mobile, so you target more shoppers.
Wrapping Up
There are many advantages to hiring a WordPress virtual assistant to build your website.
From initial setup to regular monitoring and continuous optimization, VAs take care of it all to keep you competitive in your industry.
With smooth interfaces and user-friendly design, they help you position yourself as a credible business and boost your online presence.