Key Takeaways
Virtual assistants can help you plan and schedule content with consistency. This is important as 72% of marketers say structured content scheduling gives higher engagement rates.
Error-free content is important to for a polished brand reputation. As such, proofreading cannot be skipped.
Whether you want the tone to be serious, funny, casual or enthusiastic, tailoring your content to your target audience’s taste is crucial.
Want to write content that speaks to your readers and adds value to your brand’s story? You need a skilled content writer who knows what works in the industry and how to tell a story.
But hiring a full-time content writer requires commitment and may burn a hole in your pocket.
The solution?
Hire a content writing virtual assistant and save your resources. They’ll think on their feet, put pen to paper and craft exciting content for your brand!
What Is a Content Writing Virtual Assistant?
You can hire a virtual assistant (VA) to delegate content-related tasks. Your content writing VA will help you create content to market your brand globally.
They can write content for blogs, your social media accounts or your brand website. They’ll work remotely and support your marketing team by handling content research, writing and editing responsibilities.
If you want to create content that puts you on the map, a content writing virtual assistant is just the person you’re looking for!
Why Do You Need a Virtual Assistant for Content Writing?
You need strong content creation strategies to rank high online and build trust among your audience. But with your growing business, you may have limited time to research, ideate and create content that stands out. And hiring a full-time staff for content writing will drain your resources.
If you want a specialist to write content for your brand on a budget—a content writing virtual assistant is the ultimate solution!
Their experience enables them to write content that highlights your brand’s values. They’ll choose the right tone and vocabulary to fit your brand’s style.
After all, good content is necessary to help your brand get noticed and attract new customers.
Tasks of a Content Writer Virtual Assistant
Your content writer VA will use their skills to write fresh, useful, informative, exciting and on-brand content for the marketing of your business.
Here are some content-related tasks that you can delegate to your virtual assistant.
Content Scheduling
Your content writing virtual assistant can coordinate with your marketing team and create a schedule for writing and publishing content. They can also discuss the weekly or monthly content requirements to understand the content posting timeline.
Your brand may market itself using a website or social media posts. Your VA will plan their schedule and write content accordingly.
To plan their workday effectively, your VA can:
- Upload and schedule posts in your content management system like WordPress.
- Create daily or weekly to-do lists.
- Set reminders for deadlines.
- Prioritize time-consuming or urgent tasks.
- Organize their projects in separate folders.
- Review and update on their progress.
These tasks will help them stay organized and deliver high-quality content on time. You can remain stress-free as your content writer VA will work seamlessly.
Content Research
Research is formalized curiosity. It is poking and prying with a purpose, says Zora Neale Hurston, American writer.
Before writing any content, your virtual assistant will conduct thorough research on your niche and your audience. This is because your content should resonate and be useful for your audience.
To do this, your content writer VA will:
- Understand the target audience demographics such as age, gender and location.
- Collect information on what your audience likes or dislikes and what they frequently interact with.
- Study the latest social media trends and analyze content engagement statistics.
- Track the likes, shares and comments of people on different posts.
- Analyze your brand’s past content on its performance and reception by the audience.
- Review your competitor’s website and social media content.
- Use the internet to its full potential and research using credible sources.
- Brainstorm creative ideas and create content outlines for you to review and choose from.
After conducting in-depth research, they’ll get a clear picture of what to write so your brand’s content hooks readers and retains their attention.
Blog Posts
Imagine you start a business or a new product line. How do you plan to share it with others? Blogging is an important marketing strategy that everyone on the internet is leveraging. In fact, businesses using blogs for marketing get 55% more website visitors than those who don’t!
Your content writing virtual assistant will draft creative, useful and value-adding blog posts, helping you build authority in your niche.
Your VA will craft engaging blog content to:
- Inform readers about your business.
- Promote new products and services.
- Find and write useful information related to the topic of the article.
- Add relevant internal links to other posts.
- Link to reliable, high-authority external sources to build credibility.
- Build authority in your industry.
- Create an emotional connection with your online community.
- Write CTAs that drive sales.
Your content writer VA will plan and publish blogs consistently to maximize your digital presence. Creating content your readers keep returning to will be profitable for your business!
Social Media Content
Products are made in a factory but brands are created in the mind, says Walter Landor, former Brand Designer and Founder of Landor.
Social media has taken over the world and how! Using it as a marketing tool is the best strategy to promote your brand. You can delegate the task of writing fun and engaging content for various social media platforms.
Your content writing virtual assistant will research the current trends and write content for:
- Ad copy with relevant call-to-action words.
- Post captions with relevant hashtags to increase engagement.
- Infographics to make difficult concepts simpler.
- Instagram stories to run polls or ask questions to promote a product.
- YouTube scripts to tell the brand’s story, share product information and connect with the audience.
Whether you want the tone to be serious, funny, casual or enthusiastic, your VA will deliver tailored-made content!
Read more: What Can a Social Media Virtual Assistant Do for Your Business?
Emails
Email marketing is another cost-effective tool for turning leads into prospects. Among many other benefits, it helps create brand awareness and build loyal customers.
Your virtual assistant can segment your target audience and send personalized messages. They can also research your customer’s preferences and study past purchases to create specific emails. This will help strengthen customer relationships.
Your VA’s role doesn’t have to be limited to writing marketing content. You can delegate other tasks such as:
- Drafting professional emails to your clients to inquire or follow up.
- Replying politely to customer queries, complaints and feedback.
- Creating reusable email templates for thank-you messages, event invitations, holiday greetings or promotional offers.
Marketing Content
Why stop at social media or emails? Your virtual assistant can go beyond them and write content to support other marketing efforts.
Your content writer VA can write promotional content for the following purposes.
Newsletters
You can advertise directly to your subscribers by delegating content writing to a virtual assistant for your newsletters. They can collaborate with your design team to create easy-to-read layouts. These monthly or annual reports can contain:
- Information on ongoing developments in your business.
- Updates on products or services.
- Upcoming seasonal offers or new launches.
- Company’s history and major milestones.
- Behind-the-scenes work on products.
- Customer testimonials.
- News and statistics about the industry.
Brochures
Your virtual assistant can also write content for marketing brochures. They can include:
- Mission statement
- Annual business highlights
- Product and service details
- Product benefits
- Prices and packages available
- Your brand’s USP
- Positive feedback from customers
Flyers
Your VA can also help with creating content for flyers. They can include:
- Catchy taglines
- Promotional messages on latest offers
- Contact details
Website Content
Your brand website needs relevant, SEO optimized and error-free content to rank higher than your competitors. A well-designed website will create a unique brand identity and increase the click-through rate.
Your content writer virtual assistant can help expand your reach by writing content for:
- Homepage to highlight your business and services offered.
- Landing pages for products intended for targeted campaigns.
- About Us page that introduces you, your team members, your company history and business goals.
- Product manuals.
- Step-by-step guides to help customers resolve minor product issues.
- Customer reviews for social proof to establish credibility.
- FAQ page for common customer questions.
Product Descriptions
Compelling product branding is the key to shoppers completing their purchases. You need descriptions that don’t simply give boring details but make your products desirable.
You can hire a virtual assistant to do the job. They can write product descriptions for your e-commerce website or other sites like Amazon, Shopify or Etsy.
Your VA will mention the product details such as prices, dimensions and materials so your customers can make their choice. They’ll also create description templates to maintain a consistent structure.
By thoroughly researching the target audience, they’ll write descriptions that will appeal to the lifestyle of specific demographics.
Depending on the product, they’ll use technical or creative language and write effective descriptions. Your virtual assistant will use innovative vocabulary that fits with your brand voice.
Editing and Proofreading
Flawless content will give your brand a professional look and maintain its reputation. Your virtual assistant can edit and proofread content to ensure high-quality, polished work.
Your content writer VA will reread drafts and check for correct spelling and punctuation. They’ll fix all grammatical errors and improve readability to match the target audience. They’ll also check the voice and tone of the content for consistency.
They’ll proofread content using industry-standard tools such as Grammarly, Hemingway, QuillBot and Yoast. They’ll follow all guidelines your brand follows and format the content before publishing it.
You can hire a content writer VA not just for editing and proofreading your blog posts and social media content, but also for:
- Research papers
- Creative writing
- Official presentations
- Ebooks
SEO Optimization
Your content writer VA is also useful in cracking the Google algorithm and helping your website rank high. They’ll use the best SEO tactics to increase website traffic. They’ll help you by:
- Researching keywords to help you capitalize popularly searched words or phrases.
- Using keywords naturally in titles, headings and content body for on-page SEO.
- Improving content readability with a clear and concise structure.
- Uploading relevant content regularly.
- Deleting or updating old content.
- Assisting with link building and fixing broken links.
Benefits of a Content Writing Virtual Assistant
Your content writer virtual assistant’s knack for writing and creative skills will provide many benefits to your brand. Here are some perks your virtual assistant will offer if you hire them for content writing.
1. Save Money
Hiring an in-house employee for content writing tasks is expensive. You’ll need to bear the overhead costs yourself.
You’ll have to provide them with office space, computer device and internet connection for tasks such as writing content for websites or social media posts. You’ll also have to provide employee benefits, piling up your costs.
When you outsource tasks to a virtual assistant, you don’t have to spend money on office utilities as they work remotely. If you hire through an outsourcing agency like Zenius, you don’t have to worry about employee benefits or tax compliance.
Hiring a content writing VA is cost-effective. You’ll get good-quality work without breaking the bank.
2. Save Time
Researching, writing and editing creative content takes time and effort. But you don’t have to multitask and give in to fatigue.
You can delegate these time-consuming but important tasks to a virtual assistant and earn more hours for yourself! You and your team can pay attention to other core responsibilities while your VA manages content-related tasks.
With a complete focus on priority projects and minimal distractions, you can have a productive workday.
3. Access Expertise
Your content writer VA is trained to produce high-quality content. They’ll research well, use their creativity to the maximum and bring a fresh perspective to the table.
Their skills and experience will benefit your brand and offer a new approach to content creation. They will take your brand’s content to the next level by:
- Understanding your goals and expectations.
- Using the language of your industry.
- Creating original content.
- Following the latest trends.
- Using industry-level tools to support their writing.
- Following all technical SEO requirements.
Skills To Look For in a Content Writing Virtual Assistant
If you want top-notch content for your brand, you need a virtual assistant with solid writing skills. Here are some skills your VA needs to have to produce unmatched content.
While hiring your VA, remember to ask intentional questions to ensure your candidate possesses these skills!
| Content Writer VA Skills | How This Shows Up At Work |
|---|---|
| Writing and editing skills | Know grammar rules, be creative |
| SEO knowledge | Find and use relevant keywords, add internal links |
| Research skills | Research accurate information, use research tools |
| Time-management skills | Prioritize urgent tasks, take mindful breaks |
| Social media skills | Analyze the latest trends, use social media features |
Writing and Editing Skills
Your content writer VA should have excellent writing and editing skills to write one-of-a-kind content. They should have a sound understanding of grammar and make minimal errors.
They should also be creative with their writing. If your brand demands a professional tone, they should tweak their writing to look formal. If you want your content to be casual, they should use conversational words with a friendly tone while maintaining a respectful demeanour.
SEO Knowledge
Your content writing VA should have knowledge about on-page and off-page SEO techniques to increase the chances of your website ranking high on the SERP. They must:
- Use high-ranking keywords in titles, headings and meta details.
- Add relevant links to other published articles.
- Build backlinks from credible sources.
- Distribute content into bite-sized tables.
- Suggest content for images for better readability.
Such practices will maximize the reach of the content and boost your website’s visibility.
Research Skills
Your VA must conduct thorough research to write effective content. They should know how to make the best use of the internet. For example, they must:
- Observe which content works with which demographic.
- Understand what customers want.
- Study industry trends.
- Search and use accurate information.
- Use and cite online resources such as journal articles, authoritative websites and statistics platforms for credible info to add weight to your content.
Time-Management Skills
All creative tasks require time and patience. But to produce content regularly, your VA should complete their work within the given deadlines.
They must categorize their tasks and prioritize the urgent ones. This will prevent unnecessary multitasking.
Breaking their work down into segments and setting reminders to meet their targets is also important. They must also take breaks from writing to avoid fatigue and come back with a fresh perspective.
Effective time-management skills will help your VA stay organized and productive.
Social Media Skills
Many of your VA’s content writing tasks will involve using social media platforms. They must have a specific skillset to write for a diverse online audience.
Your VA must:
- Understand the latest trends and patterns.
- Avoid using outdated trends.
- Adjust the tone to suit your audience.
- Make use of cultural references.
- Use hashtags, emojis and other social media features to increase engagement.
- Reply to comments creatively to display the brand’s personality.
What To Expect From a Virtual Assistant for Writers
Writing can be a tedious process. It requires time and consistent effort to produce well-written content.
Imagine getting help from an extra pair of hands to do the excess work! Hire a virtual assistant for these tasks and watch your imagination come to life.
Schedule Planning
You don’t have to spend time creating elaborate work timelines or splitting writing tasks throughout the day. Your virtual assistant can plan your calendar and create writing schedules for you.
They’ll make to-do lists for you to track your daily progress. They’ll set reminders for important submissions. They’ll also add short breaks in your schedule to help you relax and reset.
Research
Want information on historical events or cross-check important dates for your plot? Your virtual assistant will do that for you!
They can assist you with such research tasks for your writing. They’ll use online research tools to search for precise facts, organize them and save your valuable time.
Writing Support
A new pair of eyes can always help you enhance your writing. Your virtual assistant can support you with multiple writing tasks. They can:
- Help you brainstorm creative ideas.
- Assist with outlining plots.
- Suggest titles for your novels.
- Write back-cover blurbs.
- Write book reviews.
Editing
You can use your virtual assistant as your beta reader to fix issues in your writing. They’ll spot grammatical and punctuation errors and edit your draft. They’ll revise and proofread your work and give honest, reader feedback.
You’ll gain fresh insights from their perspective and be able to take your work to the next level.
Marketing
You can delegate marketing tasks to your virtual assistant and pull an audience for your writing. Whether you have a book or a blog, your VA will use the best strategies to market them and boost your reach.
They’ll use social media platforms such as Instagram, Facebook and Twitter to create content that promotes your writing. Effective marketing will build a loyal audience, get you reviews and increase your sales.
Publishing
Your VA will research top publications and craft professional emails to inquire about publishing. They’ll help you draft effective pitches for publishing agents.
They can review online magazines, journals and writing competitions to submit your writings. They can also assist you with self-publishing on platforms such as Amazon with accurate formatting.
Administrative Tasks
You can also delegate back-end administrative tasks to your VA that take up most of your time. They’ll help you by:
- Managing your emails.
- Organizing your drafts into folders.
- Keeping track of book royalties and payments.
- Planning book signings, conferences or events.
- Making travel arrangements.
How To Hire a Content Writing Virtual Assistant
Need a content writer but don’t have a budget for an in-house employee? We’ve got you covered!
Zenius provides talented, tech-savvy and professional content writing VAs. They are proficient in English and know the industry-standard content writing practices.
With us, you don’t have to go through the hassle of recruiting. All you have to do is let us know your content writing needs and we’ll get you your solution. We’ll choose a virtual assistant who’ll provide reliable support to grow your business.
Zenius will manage the payroll, overhead costs, employee benefits and tax compliance. Hire through us and get top-tier content for your brand!
All you need to focus on is providing a thorough onboarding experience, ensure open communication, show appreciation for achievements, lead with a supportive approach and delegate responsibly for maximum results!
Wrapping Up
Your content writing virtual assistant will craft content that gives your brand an identity of its own. They’ll keep your audience engaged and bridge the gap between you and your customers.
Their expertise and skillset will keep your market hooked and convert leads into prospects. Compared to an in-house content writer, your VA will be cost-effective and save your time and resources.
Want to create content that not only sells but also builds long-lasting relationships with customers?
