Key Takeaways:
In 2024, Pinterest received approximately 1.3 billion visits, making it one of the most-visited websites online.
Around 578 million monthly active users save, plan and shop from Pinterest. This is where you can turn new leads into loyal customers.
Pinterest reported a 17% increase in revenue from the previous year. Pinterest VAs can leverage this trending platform to help you drive discovery, traffic and sales through visual marketing.
For Pinterest users, shopping is a lifestyle. 40% say they love shopping and 75% say they’re always shopping!
For you, this means a marketing opportunity you can’t miss.
To make the most of it, you need to set up a business account, plan content, curate attractive pins, engage with followers, create boards and track clicks. Undeniably, this takes time.
Why spend hours on something that can be easily delegated? Hiring virtual assistants for Pinterest is a smarter way to tap the platform’s user base and save both time and money.
They’ll deliver well-crafted, trending pins, help build a high-performing profile and give your brand strong credibility.
Find out everything a Pinterest virtual assistant can do for you and how to hire one.
What Is So Different About Pinterest?
Pinterest is a visual discovery engine and social media platform where you can share ideas as images and videos. These posts are called pins, which come with descriptions, links and hashtags.
These pins can be saved to “Pinboards,” which are similar to folders. Each pinboard has a unique name and a collection of related pins that can be easily accessed.
Pinterest users (who are called Pinners) are not doomscrolling, unlike other social media platforms. Here they are deeply analyzing and engaging with each pin to save them, re-pin them or click links.
So both micro-businesses and large corporations have the opportunity to turn pins into profits with excellent content and marketing strategies.
On Pinterest, 97% of the top searches are unbranded, which means that, while searching, users don’t add a brand name. This gives businesses of all sizes an equal opportunity to meet Pinners early while exploring their choices.
Pinterest is unlike any social media platform out there. The best advantage of using Pinterest is that your content is evergreen.
Pinterest is not dependent on trends and can continue to generate traffic long after you’ve posted!
What Is a Pinterest Virtual Assistant?
In 2024, Pinterest received approximately 1.3 billion visits, making it one of the most-visited websites online. So you must leverage the platform strategically to highlight your brand.
A Pinterest virtual assistant (VA) is a remote professional whose role is to enhance your business’s profile on Pinterest, attract more customers, increase engagement and drive visitors to your website.
They will design graphics, create content and optimize your Pinterest account by using top-notch tools. This makes it easier for your pins to reach the target audience and land on their feed.
With their excellent set of skills, a Pinterest VA will draw attention to your products and services.
So hire a professional Pinterest virtual assistant and unleash your brand’s potential!
What Does a Pinterest Virtual Assistant Do?
Kate Hardcastle, global consumer specialist and international business consultant, says,
Pinterest has quietly positioned itself as a valuable tool for businesses.
Wondering what a virtual assistant can do for your business?
From designing immersive graphics to executing marketing strategies, your VA will use their creativity to manage your brand’s presence on Pinterest.
Here are a few tasks you can delegate to your Pinterest VA and market your brand effortlessly!
Pinterest Account Management
The dynamics of a Pinterest account are different from most social media platforms.
You get the opportunity to optimize your profile, create pinboards and engage with discussion boards, enhancing your brand’s presence.
Here are a few ways your virtual assistant can handle your Pinterest account.
1. Create a Business Account
A Pinterest business account gives you the ability to monitor the analytics and run ads.
Your Pinterest virtual assistant will add details like your business name, website URL, contact information and industry category and create your business profile.
They will also upload a high-quality business logo for easy recognition.
2. Optimize Pinterest Profile
Your virtual assistant will use the best SEO practices for your Pinterest profile and content.
They will ensure your business profile’s name and keywords are consistent with your brand. Your VA will write a compelling bio using your brand’s voice and relevant keywords to increase discoverability.
With an optimized profile, your brand will be easily visible to your potential customers.
3. Connect Your Website With Pinterest
Ask your virtual assistant to connect and verify your website with Pinterest.
Pinterest will also display the website URL of your profile. Linking your brand’s website with Pinterest will help you:
- Generate leads by making your website easily accessible and attracting customers to explore more about your business.
- Access the ‘Rich Pins’ feature to pull extra information from your website to your Pinterest automatically.
- Be eligible to run ads on Pinterest to boost brand visibility.
4. Monitor Analytics
Analyzing your profile helps you understand which type of content is working and which concepts are more relevant to your audience.
Your virtual assistant will create insightful reports using Pinterest analytics. These include metrics like impressions, profile visits, pin clicks, saves, etc.
These reports will help you analyze the latest trends on Pinterest so you can improve your marketing strategy.
Pinterest Post Management
When using a visual-centric social media platform to market your brand, designing creative images and scheduling posts consistently are absolutely essential.
Here are a few ways your Pinterest VA can help you with that.
5. Plan Posts
Your Pinterest virtual assistant will create a content calendar to plan all Pinterest posts.
They’ll help you plan a series of creative posts around festivals, industry-specific events, seasonal trends, pop culture and business /, which also align with your brand style.
Your VA can also research best-performing past posts and repurpose them.
Strategies like timely and relevant content will help you attract more visitors to your profile.
6. Design Graphics
Kenda Laney, creator and social-media marketer, says,
Creating an engaging pin can equal less effort while reaping greater rewards.
Your virtual assistant can design visually appealing graphics for your Pinterest to attract engagement. They’ll follow your brand’s aesthetic to create consistent images.
Using creative design tools, your VA will create and upload high-quality images with the perfect aspect ratio, orientation and color schemes.
Eye-catching and on-brand visuals will boost visitors to your Pinterest account and also drive traffic to your website.
7. Write Descriptions
Your virtual assistant can craft engaging content and write keyword-rich descriptions for your Pinterest.
They’ll research your target audience and write compelling descriptions that resonate with and attract more people. Your VA will highlight the benefits of your product or service and help market your brand with creative copy.
They’ll also use strong calls to action, such as “click here for more” or “get the full guide,” to direct your audience to your website.
Organized and relevant content tailored to your audience will prompt the search engine that your content is exactly what Pinners are looking for!
8. Add Transcripts
Adding transcripts increases inclusivity and makes it easier for Pinners to understand your content.
So your virtual assistant can add clear and accurate subtitles to improve accessibility, boost SEO and enhance user experience.
9. Schedule Pins
Scheduling posts makes the posting game so much easier.
After designing graphics, writing descriptions and adding relevant keywords, your virtual assistant will get all posts approved from you and schedule the upload in advance.
They can use Pinterest’s scheduler to plan and publish content at regular intervals.
So while you are working on growing your business, your Pinterest VA will consistently post engaging pins and attract organic traffic.
Pinterest Board Management
Pinterest boards are a visual roadmap of your brand. You can use them to categorize pins, helping the algorithm understand your niche.
Here are a few ways Pinterest VAs manage your boards for a cohesive Pinterest profile.
10. Participate in Boards
Your Pinterest virtual assistant can actively participate and collaborate with relevant group boards to increase your brand’s visibility.
They will research top boards, join groups that align with your industry, follow board rules and contribute top-notch pins. Your VA will also monitor the board’s performance and engage with other members to create a loyal community.
Collaborating with these boards will not only attract your followers but also all the pinners who follow the board.
This increases your visibility and helps more people to view your profile.
11. Curate Engaging Boards
Your Pinterest virtual assistant will also be responsible for creating visually cohesive and aesthetic boards. They will:
- Research the latest trends.
- Select creative board titles and descriptions.
- Add and organize pins by theme.
- Update your boards with fresh content.
- Use a consistent aesthetic that matches your brand’s style.
- Invite collaborators to work together, if you want.
12. Engage With the Community
If you want to build a steady, loyal audience, it’s important to regularly engage with your community.
Your Pinterest VA will meaningfully interact with your audience by:
- Responding to comments on your pins.
- Commenting on other pins.
- Following Pinterest users or brands in your niche.
- Repinning content.
- Participating in group boards.
Such consistent efforts will foster connections, strengthen brand reputation and help you convert your audience to customers!
13. Build Secret Boards
Want to plan marketing campaigns and experiment with different boards before rolling them out to the public?
Build secret boards with your Pinterest virtual assistant. These private boards are only visible to you and the collaborators you invite.
Which means your VA can plan content ideas and seasonal campaigns months in advance. Your VA can invite other team members to brainstorm and contribute privately.
These boards help you internally review your campaigns and keep upcoming campaigns under wraps until the launch day.
Pinterest Strategy Management
Pinterest is the fastest-rising platform among Gen-Z. The main reason they use Pinterest is to find information about products or brands.
Creating a strong following on Pinterest is a foolproof strategy for growth. Brands, and especially small businesses, can leverage this platform to promote their products and build organic followers with a high purchase intent.
Pins are not short-lived and are relevant beyond the trends.
Around 578 million monthly active users save, plan and shop from Pinterest. This is where you can turn new leads into loyal customers.
Here is how virtual assistants can help you improve your Pinterest strategies.
14. Create Effective Pinterest Strategies
You can’t create any change in your business without having marketing, advertising and sales strategies that are goal-focused and Pinterest is no different.
Vix Reitano, Founder of Agency 6B, strategic expert
If you take the time, the return will always be worth it—just ask brands like ‘This Old House’, which has 8-year-old pins still driving traffic to this very day.
Your virtual assistant can curate an overall Pinterest strategy to grow visibility, engagement and traffic. These strategies can include:
- Planning content ahead of time.
- Using scheduling tools to stay active in the feed.
- Designing new pins for fresh content.
- Repurposing old pins as per the latest trends.
- Conducting competitor analysis.
- Optimizing your profile and descriptions with keywords.
- Tracking pin performance using Pinterest analytics regularly.
15. Partner With Influencers
When you collaborate with influencers and Pinterest creators, you get access to their followers, too.
So you can ask your virtual assistant to research top creators, reach out to them, suggest collaboration ideas and follow up.
A known creator promoting your brand will also give you the much-needed credibility. This strategic partnership will help you grow your Pinterest followers organically.
How Can a Virtual Pinterest Assistant Benefit Your Business?
Virtual assistants offer game-changing benefits, especially to business owners who want to save time and resources.
Here’s how a Pinterest VA can benefit your business.
| Task | Benefit |
|---|---|
| Efficient Pinterest account setup | Professionally optimized profile with strong branding |
| Custom, eye-catching & on-brand pins | Brand visibility |
| Timely & relevant content | Consistent posting & higher audience engagement |
| SEO optimized pins | Organic traffic & more sales |
| Regular analytics tracking | Improved strategies & performance |
| Fast execution | Time savings |
How Is Pinterest Changing in 2025
Pinterest reported $998 million in revenue for its second quarter, marking a 17% increase from the previous year.
This clearly highlights the platform’s growing relevance for brands looking to drive discovery, traffic and sales through visual marketing.
If you want to tap into the emerging shifts, stay relevant and make the most out of Pinterest, here are the trends you can follow.
AI-Integration
Pinterest is introducing and experimenting with new AI tools to help you improve your campaign performance.
The platform is using generative AI models and exploring features like “personalized background creation” for ads. Your virtual assistant can ensure your product photos have clean backgrounds when you post so that the final image (with the new background) looks as realistic as possible!
So instead of a boring, plain background, your followers will see your product against a background with aesthetics fetched from their own boards, like “Minimalism”. This image personalization could help with deeper engagement with your target audience.
Stronger Visual Search and Discovery
Pinterest is upgrading its top-of-search ads, emphasizing visual-first discovery over simple textual search.
To leverage this trend, your Pinterest virtual assistant can optimize all product images for visual search by using high-resolution images and a clear pin title.
They’ll also create boards using trending aesthetics and organize pins by objects, color or style to improve pin discovery.
Trending Search Terms
Pinterest reports highlight relevant keywords and search terms that show what people are visually inspired by and engaging with right now.
For example, in 2025, the color (or keyword) “cherry” is trending. Your Pinterest virtual assistant can use the “cherry” color as a visual background for your next pin.
Similarly, they can research high-ranking aesthetics, build content around trending terms and help your brand rise in the algorithm.
How Can You Hire a Pinterest Virtual Assistant?
When you want to outsource social media tasks like managing Pinterest, you must look for someone with strong social media and marketing skills.
So you’ll start posting job descriptions, screening candidates and conducting interviews until you hire the right person.
If it doesn’t work out in one go, you’ll have to repeat this draining process all over again!
But with virtual assistant agencies like Zenius, you can skip this hassle and onboard your ideal match fast! With us, you get creative, pre-vetted VAs, scalable support and easy replacements.
To refine your hiring and onboarding process, you can:
- Ask VAs meaningful questions during the interview.
- Conduct assessments to test them yourself.
- Use icebreakers to make VAs feel welcome in your team.
- Practice strategic delegation to empower them without micromanagement.
And if you’re looking for more than just Pinterest support, you can find VAs for other tasks too.
Wrapping Up
From setting up your accounts and creating pins to managing boards, your virtual assistant will help you unlock the full potential of Pinterest for your brand.
Whether you’re someone who wants to create visually aesthetic pins or are simply overwhelmed with marketing tasks, your VA is the best choice to delegate these tasks.
A well-curated and SEO-optimized Pinterest profile will help you attract organic visitors, drive traffic to your website and boost your client base.