Key Takeaways
Creating copy in-house can cost over $70,000 per year in employee wages. That’s why over one-third of marketers worldwide outsource copywriting services!
Copywriting virtual assistants can reduce employment costs and create inclusive copy. These advertisements can increase short-term sales by 5% and long-term sales by 16%.
While onboarding your new content writing VA, remember to share your brand voice and tone guidelines as this will ensure consistent brand messaging across platforms!
Handling copywriting in-house is an expensive affair, with local writer costs going as high as over $72,000 a year!
But without dedicated copywriters, your marketing campaigns will suffer.
One option is to assign copywriting to core employees. But piling writing tasks on top of their main responsibilities can overwhelm them. Since they’re not specialists, they may also struggle to capture the right tone and style, giving you poor-quality copy that weakens your brand’s image.
And you can’t handle copywriting yourself also as research, writing, proofreading and editing copy takes hours. You could instead spend this time leading your team, developing products or brainstorming new strategies.
So what’s the alternative? Outsource copywriting to virtual assistants!
It’s a cost-efficient, flexible solution that saves time and ensures compelling copy. Let’s explore how copywriting virtual assistants help your business thrive!
Outsourcing Copywriting to Virtual Assistants: Definition and Types
Outsourcing means delegating tasks to external professionals or agencies. These third parties can handle multiple functions for your business at lower costs than in-house employees.
Delegating internal functions to external providers, i.e., business process outsourcing (BPO), can save money and streamline daily operations. For this reason, the US outsources the most, and its BPO market is expected to grow at a rate of 3.05% annually until 2030.
You can delegate various tasks and processes, such as:
- Technical tasks: software development (IT outsourcing), product development (manufacturing outsourcing), accounting, customer service, marketing and more.
- Administrative work: scheduling, data entry and email management (administrative outsourcing).
- Talent acquisition duties: searching, screening and negotiating with candidates (HR outsourcing).
And who can handle these tasks effectively? Virtual assistants!
Virtual assistants (VAs) are remote professionals who can perform general and technical duties for your business.
Administrative VAs manage routine tasks, including scheduling and recordkeeping, while specialized VAs complete technical tasks such as content creation and social media management.
Just like 37% of marketers worldwide, you can outsource copywriting too! Copywriting virtual assistants are specialized writers who create and proofread ad copy for landing pages, social media and other platforms.
But why outsource copywriting?
Should You Outsource Copywriting Services?
Yes, you should outsource copywriting services if you face the following challenges:
- Your marketing team is overloaded with multiple content creation tasks (videos, images, blog posts) and copywriting gets overlooked.
- You can’t rank high on search engine result pages (SERPs) because your in-house writers lack copywriting and SEO skills.
- You’re focused on quantity, which is decreasing the quality and impact of the published copy.
- You can’t hire in-house copywriters due to budget restrictions or simply want to avoid long-term commitments.
- You’re wasting time writing and reviewing advertisement copy instead of leading strategy meetings.
- You’re only focused on traditional marketing and don’t know how to set up digital campaigns.
You can solve all these issues by outsourcing copywriting.
But how does copywriting affect your business?
Copywriting focuses on conversion. It encourages and empowers readers to take action–book a consultation, subscribe to a service or purchase a product. Persuasive marketing copy, like digital advertisements and social media posts, can boost engagement and conversions.
But how does one create quality marketing copy? Keep reading to learn how outsourced virtual assistants handle multiple copywriting tasks to create conversion-driven copy.
6 Copywriting Tasks for Outsourced Virtual Assistants
Copywriting virtual assistants draft accurate and effective marketing copy via research and SEO optimization strategies. They can create promotional copy to influence audience behavior through different sales channels.
Here are 6 copywriting tasks handled by outsourced virtual assistants.
Conduct In-Depth Research
Virtual assistants conduct in-depth research on customers, keywords and market trends to create sales copy.
VAs research online resources for accurate and up-to-date information on any topic. They can check case studies, news articles, industry reports and government databases to find relevant statistics, past trends and future predictions for specific products and services.
But no copy is effective if it doesn’t meet the audience’s needs. So VAs check relevant sources to find your audience’s pain points, preferences and limitations. These insights help you present user-focused copy and build a trustworthy brand reputation.
For instance, VAs can review product feedback forms to identify customers’ problems, e.g., confusion about usability or inability to understand technical language. This audience analysis helps profile readers based on their technical expertise and reading comprehension level.
Virtual assistants also learn what words customers use while searching for products online. These ‘keywords’ can help solve the readers’ problems in their language, so your audience truly understands your product and brand!
This process of adding keywords to text-based content is search engine optimization (SEO). And your business needs SEO to boost web traffic, build credibility and stay cost-effective in the long term.
Draft Blog Posts
You can also delegate blog writing tasks to virtual assistants. They use data from credible sources, incorporate keywords and add CTAs to draft informative and persuasive long-form content.
While writing blogs, VAs can:
- Write clear headings and subheadings to improve article structure.
- Insert tables and bullet lists in the copy to allow skimming.
- Explain complex concepts using clear terms and short sentences to enhance readability.
- Highlight your products’ features by describing their relevance and benefits for users, ensuring the blog is informative and helpful for readers.
- Use SEO keywords in the copy’s title, body and meta tags to increase search rankings.
- Add hyperlinks to trusted data sources in the copy to boost credibility and include links to your product landing page to encourage purchase.
- Include compelling call-to-action (CTAs) phrases to indicate urgency and convert readers into customers!
While tailoring blog posts to meet audiences’ expectations, copywriting VAs also ensure sales messages align with your brand’s image. They can adapt your brand’s voice (politeness, humor, style) to suit your target audience.
This versatile copywriting can simplify marketing communication for B2B and B2C businesses.
Write Landing Page Copy
Virtual assistants also create concise copy for lead generation and click-through landing pages. Lead generation pages focus on collecting personal details (name and contact) about readers, while click-through landing pages aim to convert leads into customers.
For example, here’s how copywriting VAs draft copy for:
- A real estate lead generation landing page: VAs write attractive property descriptions and add CTAs to offer ‘free tour’ or ‘free property booklet.’ This helps persuade readers to share their contact details, which generates new leads.
- An e-commerce click-through landing page: VAs draft attention-grabbing headlines, describe products’ key features and benefits and add impactful CTAs to influence readers’ purchasing decisions. This straight-to-sales approach can increase conversion rates.
Copywriting virtual assistants also format landing page copy using crisp language and bulleted points for quick scanning and easy readability. They can present product benefits with an emotional hook and add action-driven CTAs to boost engagement and conversions.
Trusting a brand is very important for customers and trust influences their purchase decisions quite a lot. You can get your VA to add positive testimonials (from customer feedback) to landing pages to build trust with interested customers.
Develop Marketing Materials
Virtual assistants provide comprehensive support for various marketing channels. They develop additional marketing materials, such as newsletters and content scripts, to improve product visibility.
Copywriting VAs can:
- Prepare sales email templates for cold outreach campaigns.
- Draft engaging newsletters for email marketing to increase open rates.
- Craft inclusive ad copy and scripts for social media and other sponsored content to generate more short-term (5%) and long-term (16%) sales!
- Write catchy taglines for physical sales copy, such as brochures and newspaper ads.
- Create case studies highlighting your products’ real-world impact, which builds customer trust.
- Use SEO keywords to write product descriptions on landing pages, which increases your content’s search rankings.
For instance, for a t-shirt’s product listing, VAs can write “100% breathable cotton. Best for staying cool on hot days and styling with jeans for parties!” Notice how ‘breathable’ describes a feature, ‘cool’ shows a benefit and ‘styling’ offers extra incentive for purchase.
Additionally, ‘100% cotton’ and ‘for parties’ are keywords customers often use while searching for a t-shirt. By including these SEO phrases in product listings, copywriting virtual assistants match customers’ search intent.
Create Social Media Content
You can also ask your copywriting VA to create customized content suited to specific audiences.
For instance, they can research industry reports and trending news to create authoritative and informative posts for LinkedIn’s professional audience. Similarly, to target Facebook Marketplace users, VAs prepare promotional posts using positive customer reviews.
VAs also craft captions and informative ad copy for social media posts. This can help increase likes, shares and follower counts, driving conversations about your products.
When writing social media ad copy, virtual assistants can use storytelling techniques to develop an emotional connection with readers. Storytelling in marketing can improve short-term sales and build long-term brand loyalty.
For instance, in a Twitter(X) ad, VAs introduce urgency (‘Limited-time offer!’) and scarcity (‘Only a few items left in stock’) for emotional effect. They can close the deal with an effective CTA (‘Buy before it’s too late!’) to enrich copy quality.
Copywriting VAs can also draft brief scripts for product explainer videos for Instagram Reels and YouTube Shorts. This short-form video content can create a passive revenue stream, especially YouTube Shorts, which generate higher view counts and increase earnings!
Proofread Documents
Before publishing a copy, virtual assistants proofread it to ensure grammatical and factual accuracy, ensuring compliance with the FTC’s advertising guidelines.
They review sales copy to identify and correct misspellings and mispunctuations. In writing, punctuation equals professionalism. And VAs ensure your copy is polished to meet industry standards.
For instance, a hilariously popular example highlighting the importance of proper punctuation is ‘Let’s eat Grandma!’ Here, an absent comma confuses readers. Instead, it should be ‘Let’s eat, Grandma!’ VAs handle these kinds of corrections to minimize misinterpretation of your messages.
Copywriting VAs also revise content for formatting consistency. They ensure the copy follows a logical structure and uses clear language for better readability. They can also check internal links and ensure they lead to the correct sources and landing pages.
Virtual assistants verify data and statistics included in the copy for factual accuracy. This fact-checking can help you comply with fair advertising regulations. By ensuring ad copy doesn’t include misleading details and substantiate claims, VAs help you prevent penalties!
Benefits of Outsourcing Copywriting Services
While a copywriting virtual assistant benefits you by boosting brand image, outsourcing helps increase internal productivity affordably. Here are more ways outsourcing copywriting services to VAs benefits your business.
Cut Overhead Costs
Outsourcing business functions to virtual assistants is more cost-efficient than hiring in-house employees. Offshore virtual assistants can handle technical and administrative duties without needing full-time employment benefits. Hiring overseas virtual assistants from countries with lower costs of living can further minimize employment costs.
Copywriting VAs also help you avoid costly mistakes. They meticulously review copy details to ensure factual accuracy, which prevents fines arising from false advertising claims. VAs also help increase revenue by creating scripts for YouTube content to drive ad income.
Save Time
Copywriting involves multiple tasks from research to outlining, drafting, SEO optimization and proofreading. This thorough approach is painstakingly time-consuming. But VAs multitask to perform these duties, so you don’t have to lose hours.
You can use this saved time to support core business operations through product development, team leadership and business strategizing. With more time and energy, you can relax with loved ones at home or take a vacation to prevent burnout!
Boost Search Rankings
Optimizing your content with SEO keywords can help increase search rankings. Copywriting VAs handle SEO tasks like writing meta tags to drive organic traffic to landing pages, which also increases sales.
But SEO is only a supplement to quality content. Your content must be meaningful, relevant and useful to rank high on Google. Google’s indexing algorithm favors coherent and comprehensive content that matches the search intent.
How do copywriting VAs satisfy search intent and Google’s algorithm?
They draft useful, well-researched, informative and meaningful copy. They make sure your content is easy to read and navigate. They can also include customer testimonies in relevant copy to showcase product features and benefits, persuading readers to act!
Increase Productivity
Delegating tasks to virtual assistants can reduce your core team’s workload without compromising on quality. VAs can handle content creation duties and deliver copy by deadline. This frees your internal team to work on more vital operations, such as lead conversion.
By outsourcing copywriting services to virtual assistants, you also save time and reduce the stress of supervision. You can track your VA’s work progress in shared documents (Google Docs) or via screen-sharing features in communication tools.
This way, you can stop worrying about your VA’s performance and instead, focus on deep work. Without stress and with more time, you can increase your productivity and contribute effectively to multiple projects.
Upscale with Global Talents
Outsourcing lets you access the global talent pool to add highly skilled copywriters to your workforce. These talents add fresh perspectives and unique insights to your sales copy. You can also find VAs with experience in your industry through offshore outsourcing.
Hiring offshore virtual assistants also allows risk-free and flexible upscaling. You can find VAs for graphic design, video editing, social media management and more to build a virtual team for digital marketing. This team can develop effective campaigns to boost brand reputation and sales conversions.
How To Outsource Copywriting
Outsourcing copywriting is affordable and easy. You can delegate recruitment duties to a third party, like a virtual assistant agency. These companies can help you hire the right virtual assistant within your budget.
But how do you identify what your business needs? Read more to find out.
Identify Business Needs
Start by listing all copy types you want your virtual assistant to create, such as landing page copy, newsletters and social media ads. You can also define the volume of sales copy you need, like one long-form blog plus eight social media posts weekly.
In addition, you can specify working hours and shift timings to minimize confusion during recruitment and create a comprehensive job description. You must also set a monthly budget, depending on the number and types of virtual assistants you want to hire.
Contact a Virtual Assistant Agency
You can provide the job description to a dedicated virtual assistant agency to hire copywriting VAs. VA agencies like Zenius search the global talent pool and shortlist qualified copywriters to save you time.
We review your requirements and rigorously evaluate candidates on both technical and soft skills. You can also interview our recommended candidates and ask them intentional questions to ensure alignment with your company values.
Onboard Your Copywriting Virtual Assistant
Providing a comprehensive and engaging onboarding experience for your virtual assistant can help them settle quickly and be productive from day one!
During onboarding, inform your virtual assistant about:
- Company Policies: communication guidelines and preferred tools.
- Copy Guidelines: target audience, brand voice and word count.
- Key Performance Indicators: weekly deliverables and deadlines.
You can introduce your virtual assistant to your core employees for an easy-going experience. Do also give them access to an official work email and other relevant tools to help them collaborate with internal teams.
To start working, assign your VA a low-risk project to assess their workflow and performance. Based on the project’s quality, you can provide feedback to improve their performance. You can also have biweekly/monthly informal meetings to develop a strong professional relationship. Don’t forget to show appreciation to your virtual assistant for achievements, big or small!
How Is Copywriting Changing in 2025?
In this competitive digital landscape, standing out isn’t easy.
Customer expectations shift in a blink and new trends pop up every day. To create content that captivates and converts, take a look at the latest copywriting best practices.
Write Conversational Content
One of the easiest ways to catch and hold your reader’s attention is by writing as if you’re speaking with them.
Stiff, business-speak language bores your audience and drives them to seek answers elsewhere. Therefore, it’s recommended to humanize your content by writing the way you talk.
Your copy should make readers feel like they’re chatting with a friend. This also boosts SEO, improves your SERP rankings and deepens your audience connections.
A copywriting VA can write content that sounds engaging while remaining informative and professional.
They can bring out your unique brand personality, address readers directly by writing in second person and use short, easily readable sentences to connect with your audience.
Interactive content has also become a big selling point! Brands are increasingly using elements like quizzes, surveys and polls to engage with their audiences.
Your copywriting VA can ask direct questions, encourage action and inspire urgency through persuasive language to boost conversions.
Blend AI With Personalization
Given the rapid rise of AI, overlooking it is no longer an option. Most marketers have adopted AI to speed up their workflows and simplify content creation, data analysis and research.
55% of marketers use AI for text-based content like emails, social media posts and blogs.
Does this mean leaving it all to AI and simply publishing what ChatGPT churns out? Definitely not!
While generative AI is helpful for brainstorming ideas and drafting outlines, you still need a human touch to personalize your content and make it publish-ready.
Only 7% of marketers publish AI-written pieces without any tweaks and 56% say they make heavy edits to AI-generated text.
This is where a copywriting VA can be valuable! These tech-savvy professionals know how to use the right prompts and get the best out of generative AI tools.
They can also add a much-needed personal touch to all your content by:
- Rewriting AI-generated text in your brand’s voice.
- Adding personal anecdotes or emotional hooks.
- Researching and including statistics from verified sources.
Ensure Voice Search Optimization
In the age of voice assistants like Google Assistant, Siri and Alexa, optimizing your content for voice search is just what you need to stay ahead!
This means tailoring your content to be easily discoverable when users search via voice command.
eMarketer predicts that over 162 million Americans will use voice assistants by 2027. Therefore, adapting your content for voice searches can be an excellent strategy that pays off in the future.
It improves your likelihood of appearing in featured snippets on Google and makes your content more accessible to a wider audience.
One of the best ways to do this is by adding long-tail keywords.
Your copywriting VA can incorporate long-tail keywords in your article headlines, subheadings and content body.
They can write in a natural tone that mimics the way people speak to their voice assistants. Since voice search favors FAQ-style content, they can also write direct answers to common questions in short summaries.
Local SEO is another key feature of voice search optimization. Many people use voice search for queries like “find a coffee shop near me” or “dentist near me”. Your VA can add location-based keywords to help you rank higher for such searches.
Additionally, they can structure your content well with paragraph breaks and bullets, making it easier for search engines to scan your text.
Final Thoughts
Outsourcing can offer specialized support for various tasks, from copywriting to social media management. This strategy is especially useful for businesses looking to elevate operational efficiency on a limited budget.
Outsourced copywriting VAs can create high-quality copy to increase brand awareness and boost sales. They help you develop promotional materials for multiple marketing channels, while saving you time and energy.
With their support, you can prevent costly branding errors and grow your business stress-free.
