Key Takeaways
Around 63% of the world’s population uses social media which makes marketing and promotion vital for increasing brand awareness and sales.
Personalized and short-form content on social media influences attention spans, brand recall and conversion rates, increasing interaction by over 60%.
Virtual assistants compile performance data, such as click-through rates, follower growth and other engagement metrics, helping you improve your social media strategy.
Over 5 billion people use social media. And that’s why, between 2019 and 2024, companies worldwide increased their spending on social media advertising by 140%!
But how does marketing your products and services on social media affect your business? Social media marketing can improve brand visibility, generate leads and increase sales.
At the same time, managing social media marketing is tricky.
You can face issues identifying and adapting to changing trends and topics. And hiring in-house staff to grow social media engagement can be costly. You also can’t handle time-consuming social media tasks alone!
Is there a better way to promote your brand on social media within your budget?
Yes—outsourcing can help you offload social media tasks while saving time and money! Read more to learn what it means to outsource social media.
What Is Social Media Outsourcing?
Outsourcing means offloading business functions to a third party rather than handling them internally. You can delegate daily duties like scheduling and recordkeeping or technical tasks like customer service and content creation to external individuals or agencies.
Based on the location of outsourced agents, you can select between three outsourcing methods:
- Onshore: When external agents reside in the same country as your business.
- Nearshore: When third parties work from a neighboring country with close time zone proximity.
- Offshore: When external professionals handle your tasks from distant locations, especially countries far beyond your time zone.
You can also classify outsourcing based on the tasks you offload to third parties. These outsourcing types can include:
- Human Resource Outsourcing: Delegating recruitment tasks like candidate evaluation and contract negotiation to external HR professionals.
- IT Outsourcing: Offloading technical tasks like software development and server maintenance to a third party.
- Sales Outsourcing: Tasking external agents to handle market research and lead management.
Similarly, social media outsourcing means delegating content management, performance tracking, affiliate research and other social media tasks to external agents.
But why should you outsource social media duties?
Should You Outsource Social Media Duties?
Yes, you should outsource social media tasks if you face the following challenges:
- Your in-house marketing team lacks specialized skills and can’t create quality content.
- You can’t meet increasing content demands and keep missing marketing opportunities due to inefficient scheduling and an inadequate in-house workforce.
- You avoid hiring in-house employees because it’s costly and time-consuming.
- You can’t increase social media engagement and conversion rates despite posting content consistently.
- You lose hours handling social media marketing duties alone, and don’t have time to plan and execute core strategies.
You can overcome these challenges by outsourcing social media management to virtual assistants (VAs)!
Virtual assistants are remote employees who can manage administrative and technical duties for your business. Based on their skills and the tasks they handle, you can classify VAs as:
- Administrative virtual assistants: Handle routine tasks like scheduling, recordkeeping and email management.
- Specialized virtual assistants: Manage complicated duties like customer service, content creation and technical support.
You can delegate distinct social media duties to specific virtual assistants. For instance, you can outsource copy creation to copywriting VAs and image creation to graphic design VAs. This customized recruitment can boost productivity even on a tight budget!
But how do virtual assistants handle social media marketing tasks?
Social Media Marketing Tasks To Outsource to Virtual Assistants
Virtual assistants can handle multiple tasks to streamline social media marketing. They can do it all—from researching market trends to planning content strategies, creating content, managing your social media community and more!
Here are 6 social media duties you can delegate to outsourced virtual assistants.
Planning Content
Virtual assistants can create a content calendar to plan, organize and schedule social media campaigns. They note dates of important events, like product launches, public holidays and festivals. VAs then plan relevant promotional campaigns around these events.
For instance, VAs can plan and publish content about African-American excellence during Black History Month (February) to celebrate inclusive values and increase engagement.
Virtual assistants also organize content types to suit specific topics and combine different formats for maximum visibility. For instance, you can set a goal for your VAs to publish two product videos and four product guide blogs for comprehensive coverage of your product launch.
Virtual assistants can also set the frequency and timing of content publishing. They schedule posts on different social media platforms at specific times to automate publishing. This can ensure your content gets published during peak engagement hours.
For instance, VAs can schedule to publish creative and informative content on Instagram at 3 PM on weekdays and 6 PM on weekends for maximum reach and engagement.
Virtual assistants can also plan standard content to fill gaps emerging from delayed or cancelled campaigns. They can prepare quotes, FAQs and reward-based challenges to maintain publishing consistency across social media platforms.
Researching Trends and Competitors
Virtual assistants can research social media trends to identify content topics and competitors’ marketing strategies.
VAs can set a Google Alert for relevant keywords to receive news about emerging industry trends. They also monitor Google Trends to identify popular search interests, which helps specify content topics.
Virtual assistants can also check the explore page of social media platforms and use tools like Hashtagify to gain insights on trending hashtags. Adding these tags to social media posts can boost your content’s reach!
Virtual assistants also analyze competitors’ social media accounts to pinpoint content topics, format (videos, blogs) and engagement metrics (views, likes, shares). This can help you modify your promotional strategy based on your competitors’ top-performing posts.
For instance, if a hotel chain’s VA notices that a competitor’s ‘room tour’ video has excellent engagement metrics, they can recommend a similar-styled video to showcase your hotel’s amenities. You can also pair this content with a discount offer to increase bookings!
Designing Graphics & Editing Videos
Specialized virtual assistants can create visual content to promote your brand on social media. Based on their profile, specialist VAs can create and edit images and videos.
Graphic design VAs can:
- Use your brand’s design elements (fonts, colors) to create post templates, presentation slides and campaign posters.
- Create custom infographics and label product images to help your audience learn faster.
- Edit images to remove distracting elements from the background and adjust brightness and contrast for crisp visibility.
- Crop and compress images for platform-specific posting and faster loading times.
You can also gain social media support from video editing virtual assistants. They can:
- Edit raw footage to create informative long-form videos.
- Mark time stamps in videos to speed up navigation on YouTube.
- Add large-font captions to videos to help users watch content even on mute.
- Cut long videos into short ones to meet platform requirements and enable content reusability.
For instance, video editing VAs can crop the most-watched section of long videos into 30-second clips to post on YouTube Shorts or Instagram Reels. Such short-form video content is a great way to repurpose content and enhance brand visibility and user engagement!
Engaging the Community
Consistent and professional interactions with social media users can help you boost brand awareness and reputation. Virtual assistants can actively engage with followers across popular social media platforms to build a loyal social community.
Social media virtual assistants can:
- Monitor social media platforms daily to check for new comments and DMs.
- Reply to inquiries received via direct messages.
- Like, repost and react to positive mentions.
- Create standard reply templates for negative comments.
- Provide users with links to online guides for common problems.
- Forward complaint comments to your internal departments for quick resolution.
- Inform the brand manager about emerging PR issues.
- Delete spam and hate comments to maintain a respectful community space.
- Add polls to posts to increase clicks and gather customer feedback.
- Provide real-time chat support during live events (webinars, product launches) to improve community engagement.
You can also boost social media engagement by hiring copywriting virtual assistants. They can use trending hashtags to craft clever captions and adapt brand messages to suit specific platform audiences.
Reaching Out to Influencers
Virtual assistants also handle affiliate marketing tasks for your business.
Affiliate marketing involves partnering with influencers to promote products and services. These partners (affiliates) receive a small fraction of the revenue generated from their posts. Affiliate marketing allows publishing content without upfront payment—a great deal for small and medium businesses!
You can simplify affiliate marketing efforts by delegating influencer outreach to virtual assistants. They can research social media platforms to identify reliable influencers and draft customized pitches to attract authentic affiliates.
For instance, VAs can mention an influencer’s recent industry-related post while asking them to collaborate on a future campaign.
VAs manage affiliate marketing by sharing brand guidelines and sending publishing reminders to influencers. VAs can also organize affiliate data (social media handle, follower count, affiliate links) in spreadsheets for payout calculations and performance assessments.
Tracking Performance
Virtual assistants can check the analytics section on social media platforms to track the performance of different content.
VAs compile performance data, such as click-through rates, follower growth and view/share/repost counts to assess social media engagement. They review this data to spot sudden spikes or downfalls in user engagement.
Virtual assistants also compile engagement data, such as top posts and volume of brand mentions, to create weekly performance reports. They can compare month-over-month performances to highlight growth and areas of improvement in monthly reports.
For instance, if engagement increased during a previous festival, VAs can suggest similar promotional ideas to target upcoming events.
You can also ask your VA to create in-depth reports on affiliate performance.
In affiliate reports, VAs mention relevant performance metrics, such as the volume of expected and delivered content, click-through rate per affiliated post and total payouts. This accurate affiliate assessment can help remove inefficient influencers and save money!
Benefits of Outsourcing Social Media Management
Outsourcing social media management to virtual assistants can benefit your business financially and operationally. While outsourcing practices can reduce expenses, VAs handle daily social media tasks to save time and boost brand awareness.
Read more to learn how social media outsourcing benefits you.
Cut Costs
Outsourcing social media marketing tasks to offshore virtual assistants can reduce employment expenses. Unlike traditional employees, VAs don’t need office space, new equipment or employment benefits. The bottom line—hiring VAs can eliminate infrastructure, utility and benefit costs to save money!
Besides lowering overhead costs, outsourced virtual assistants help you prevent costly errors and make financially beneficial decisions.
They can check marketing messages to ensure compliance with the FTC’s advertising guidelines to help you avoid civil lawsuits and financial penalties. VAs can monitor social media trends and research competitors to facilitate data-driven decisions for a competitive and economic advantage.
Save Time
Outsourcing lets you offload time-consuming social media tasks—content planning, research, creation and publishing to third parties. This can free your in-house employees to focus on marketing strategy, product development and customer service.
You can save even more time by outsourcing recruitment to a reliable virtual assistant agency like Zenius! We can help you quickly build a virtual team to handle social media duties.
Our social media virtual assistants can consistently create and post diverse, quality content to enhance your brand’s online presence. They can also keep you updated via messages and emails to reduce the time wasted on meetings.
Boost Brand Visibility
Outsourcing social media marketing to virtual assistants can boost brand visibility and engagement.
VAs can interact positively and promptly with followers to increase engagement and build a social community. VAs can also monitor negative comments and help resolve them early to boost customer confidence.
You can hire copywriting VAs to create thought leadership posts for LinkedIn to boost brand authority. They follow brand guidelines to maintain a uniform tone in content published across social media platforms, which enhances brand reliability.
You can also boost brand visibility by hiring SEO virtual assistants. They can use tools like Ahrefs or Semrush to identify popular search phrases (SEO keywords). Using these keywords, content writer VAs can craft informative blog posts to improve your search ranking.
Upskill Your Workforce
Offshore outsourcing lets you access the global talent pool to hire skillful social media virtual assistants. You can also find candidates with niche expertise in your industry to avoid training costs and supervision hassles.
For instance, tech-savvy virtual assistants can manage their tasks remotely and conduct research to solve common problems, only asking for help as a last resort. They can also learn to use your preferred systems and tools for seamless collaboration.
You can also hire overseas virtual assistants from low-cost labor countries to upskill your workforce affordably. They can add rare skills and provide innovative insights to improve your brand’s social media strategies for maximum impact!
Scale Your Business
Outsourcing social media marketing saves money and time, boosts brand awareness and upskills your workforce—all essential ingredients for upscaling!
You can hire full-time virtual assistants to meet increasing content demands, and select specific profiles to focus on different content types.
This recruitment flexibility lets you invest in distinct business areas without overcommitting resources. Such an improved investment strategy enhances operational efficiency and drives growth.
You can also combine multiple outsourcing methods to expand your workforce. For instance, leverage offshore outsourcing for content planning and creation to save money. Or, utilize nearshore outsourcing for community management and interact with users in your local time.
By providing customized, complete and cost-effective social media support, virtual assistant outsourcing can scale your brand fast!
How To Outsource Social Media Marketing
You can outsource social media marketing to virtual assistants via a VA agency. These agencies can help you find the right virtual assistant within your budget while saving you from recruitment stress and time-wasting.
But before outsourcing social media marketing, you must define the tasks you want to offload. Read more to learn how you can do this.
Define Goals
You can start by setting specific and measurable goals, like increasing Instagram engagement by 10% and follower count by 20%. Then you can tie these goals to broader business objectives, like improved lead generation and brand awareness.
This can help you decide which social media tasks to outsource. For instance, if you want to increase engagement on Instagram, you can hire a video editing virtual assistant to create Reels—the most successful content type for reach and likes!
Here’s a table highlighting different virtual assistant roles and their social media responsibilities.
| Social Media Marketing Tasks | Virtual Assistant Profile |
|---|---|
| Managing Content Calendar & Community | Social Media VA |
| Designing and Editing Graphics | Graphic Design VA |
| Crafting Copy and Captions | Copywriting VA |
| Drafting SEO-Optimized Blogs | Content Writing VA |
| Reaching Out to Influencers | Affiliate Marketing VA |
After finalizing tasks, you can set a budget based on the number of VAs you want to hire. Decide how much you can spend on content creation and management, and combine compensation details with task requirements to create a comprehensive job description.
Contact an Agency
You can share the job description with an outsourcing agency, like Zenius, to delegate social media duties to talented professionals.
We can search, shortlist and screen virtual assistants from the global talent pool to reduce your recruitment stress. You can also evaluate our pre-vetted social media VAs to ensure alignment with your task expectations and brand values.
We can also help you scale your workforce by quickly offering qualified candidates for your assessment. With our punctual and professional client support, you can avoid additional costs related to payroll processing and tax filings and stay focused on growing your brand!
Onboard Your Virtual Assistant
You must ensure a smooth onboarding for your new virtual assistant to build a long-term, productive relationship.
To ensure effective communication and collaboration, you can:
- Provide your VA with business and communication policy documents, which help them follow your rules and align with your objectives.
- Share content guidelines (tone, voice, visuals) and references (old posts, competitors’ content) with your VA to ensure they create on-brand, quality content.
- Give your VA access to social media accounts, which lets them post content and interact with your brand’s community.
- Create and share a walkthrough video with your VA that shows sequential steps for scheduling posts, forwarding issues and drafting reports.
- Exchange feedback and take your VA’s suggestions to improve their performance.
How Social Media Management Is Changing in 2025
Technological progress and shifting user expectations have changed social media marketing.
AI tools can streamline content creation and promotion. You can use tools like ChatGPT to generate copy, images and videos. This can help you create more content quickly. But the information in AI-generated content can be unbranded, wrong and fake!
You can avoid these AI issues with the help of virtual assistants. They can edit AI-generated content to ensure factual accuracy and alignment with brand guidelines. This seamless human-AI collaboration can speed up content creation without sacrificing quality.
Besides improving content quality, you must also meet audiences’ demands for specific content formats. These expectations do influence content performance.
Marketers worldwide are using short-form videos to boost social media engagement. You can also plan to publish short videos consistently. But rapidly changing content topics and viral challenges can decrease your content’s relevance and appeal.
Once again, virtual assistants can help you adapt to these changes.
They can monitor trending audio (Instagram Reels) and viral challenges to improve content ideation. They can also add subtitles to make your video content more accessible, and this personalized content can increase viewer attention and interaction by 60%!
Final Thoughts
Outsourcing social media management lets you delegate time-consuming tasks and focus on leadership and strategy. You can also find more time to spend with loved ones and avoid burnout!
Specialized virtual assistants can handle social media duties to boost brand visibility and community engagement. With their support, you can save money, upskill your workforce and scale your business.
Contact Zenius to hire virtual assistants quickly. We can help you find talented professionals who curate, create and manage social media content for improved return on investment.
