Key Takeaways
67% of 16-to-24-year-olds and 64% of 25-to-34-year-olds in the U.S. say they’ve learned about a product or service through a social media video that organically entered their feed.
84% of marketers agree that consumers will search for brands on social media this year.
When your audience scrolls through their social media, you want them to find and engage with your brand’s profile. This will not only give you visibility but might also just give you your next customer.
This is why you need to leverage major social media platforms like Facebook, Instagram, LinkedIn, X, Pinterest, etc, depending on where your audience is.
However, smart businesses don’t do it all by themselves—they delegate to experts. When you outsource your tasks, you pass your workload to professionals and get good quality and faster results.
To make the most of your social media and scale your business, outsource social media tasks now!
Why Does Your Business Need Social Media?
67% of 16-to-24-year-olds and 64% of 25-to-34-year-olds in the U.S. say they’ve learned about a product or service through a social media video that organically entered their feed.
If you want more people to know about your brand and purchase your products/services, you can use social media to:
- Promote your business, products and services.
- Reach a wider audience base and increase brand awareness.
- Generate high-quality leads faster.
- Engage with your audience and understand their needs.
- Send traffic to your website.
- Create an online presence that fosters audience trust and builds your reputation.
- Build authentic relationships and a loyal customer base.
- Network with industry professionals.
Social media platforms are easily accessible, making them a cost-effective marketing strategy! All you need is an account and you can start posting product information, product images, client testimonials, industry news or topical content.
Signs You Need To Start Outsourcing Social Media Tasks
A social media presence is not enough—you need the right strategies to drive results.
“… social media seems to do a lot of the heavy lifting for how a brand feels … I’ve caught myself forming an opinion just from scrolling a few posts …”
Instead of spending time learning to design, plan, schedule, publish, analyze and engage with followers on your social accounts, why not outsource this task to an expert?
A virtual assistant will make sure that they use the major social media platforms intentionally, so your brand is not lost in the crowd!
If you’re wondering when the right time to start outsourcing social media tasks is, watch out for these signs:
- You need a professional social media manager, but hiring in-house doesn’t fit your budget.
- The in-house team lacks social media skills.
- You don’t have time to create quality content.
- You’re struggling to post consistently.
- It’s difficult to manage multiple social media platforms simultaneously.
- You’re dealing with low engagement.
- You don’t have a clear social media strategy that aligns with your brand image.
- You’re struggling to keep up with the latest trends and algorithm changes.
- You don’t know how to make the most of analytics and optimize content.
- Your competitors have a stronger social media presence.
Why In-House Hiring for Social Media Isn’t Worth It
Hiring in-house for social media may seem like an obvious choice for your business, but it’s not a strategic one. It has many drawbacks when compared to outsourcing the task.
You don’t want to make the wrong choice and stay stuck with limited results. Here are a few reasons why in-house hiring isn’t worth your time.
High Costs
An in-house hire comes with higher salaries than outsourced ones. And employee benefits such as paid leave, bonuses and health insurance can be added costs with in-house employees.
There’s also the overhead on rent, computer devices, internet connectivity and other office utilities.
If you have a small business or a startup, the high costs can quickly drain your budget.
Hiring Headaches
When you hire in-house, you’ll have to post job descriptions, pay for “We’re hiring!” ads on different sites and wait for responses. Then you’ll have to screen hundreds of resumes, prepare assessment tests, conduct interviews and negotiate offers.
If you are a small business owner with limited HR support, this process can take weeks and even months! In the meantime, your social media presence will remain inconsistent and momentum will slow down.
A hiring cycle without results can be draining, both mentally and financially. This is exactly why hiring in-house is not a good option for your business.
Limited Skill Set
When you limit your candidate search to a specific location only, it becomes difficult to find someone with competitive skills.
A limited talent pool might mean settling for good enough sometimes. This might lead to average-quality posts, lower reach on social media and slower engagement.
Risk of Turnover
When you hire any employee, there is a fair risk of turnover. If an in-house hire decides to quit or you don’t find them suitable as a long-term fit, you’ll have to look for a replacement as soon as possible.
This means repeating the entire hiring process all over again.
During this transition phase, while you’re looking for a better replacement, your social media posting will become irregular or completely inactive.
Your new hire may have to rebuild your social media reach from scratch. This will not only take up time but also drain your resources.
This may be extremely challenging, especially if you’re a small business owner managing multiple tasks on your own.
Slower Scalability
Every business owner dreams of growing their brand. But when it happens, you’ll need more talent to work on your social media to meet the increasing demands. But finding in-house hires with similar skills or building a team is time-consuming and expensive.
Once again, you’ll have to search for talents yourself, screen multiple candidates and ensure the team works well together.
Finding and onboarding in-house talent during high demand will slow down scaling.
The Benefits of Social Media Outsourcing
If managing your social media is getting too overwhelming and posting feels like a chore rather than a strategy, you should consider outsourcing it now.
You can outsource many social media tasks like content writing, copywriting or designing graphics to professionals. But how will this help you?
Access to Expertise
When you opt for in-house hiring, you get candidates from a limited talent pool. But when you choose to outsource, you get easy access to a wide range of professionals from around the globe.
This improves your chances of finding a hire with expert social media skills, creativity and a familiarity with relevant tools.
Outsourced professionals with social media expertise can create high-quality content, use proven marketing strategies, drive better engagement and promote your products and services consistently.
Even if you are a small business owner with limited funds for marketing, an outsourced expert can leverage social media to the fullest and help take your brand to greater heights!
Improved Audience Engagement
Around 85% of marketers believe that a strong social media presence starts with an active, connected community.
If your goal isn’t just follower count but genuine engagement, you need someone who is consistently jumping on trends, posting regularly, responding to comments and collaborating with influencers.
They’ll continuously strive to attract more audience, interact with them, understand their needs and build a loyal brand following.
Cost-Effectiveness
Outsourcing tasks to virtual assistants or virtual teams is the best way to reduce expenses without compromising on work quality.
You don’t have to spend money on overhead costs like office rent, computer devices, internet connection and utilities.
And when you hire them through a VA agency like Zenius, you can reduce costs for hiring, salaries, replacements and more.
Time-Saving
Let’s suppose you decide to create each and every social post yourself, or give it to an employee who is working in an unrelated role.
Here’s an estimate of how much every little task takes in creating a social post:
Researching content: 10 to 15 minutes
Checking past analytics: 10 to 15 minutes
Designing graphics: 30 to 40 minutes
Writing captions and other copy: 5 to 15 minutes
Optimizing with keywords, hashtags: 5 to 10 minutes
Replying to comments & messages: 5 to 15 minutes
In total, you’ll be spending around 90 minutes per post!
On top of that, a survey found that 25% of entrepreneurs work for more than 60 hours a week!
The truth is that in business, every minute saved is a minute earned. This is why many businesses choose to outsource social media to social media virtual assistants.
Scalability
When you want to scale your business, you’ll have to onboard more team members to manage the increasing workload. From designing in Canva and posting to scheduling and engaging with the audience, you’ll need extra hands for all tasks.
Through Zenius, you can hire one or many virtual assistants and also build a virtual team to manage your social media.
You won’t have to be distracted about selecting new members—we’ll find top hires who align with your business goals.
The right people will bring key skills and momentum to your goals.
But how you choose to bring them on board—whether through traditional hiring or a more flexible approach—will impact your long-term growth.
| Key Differences | In-House Hiring | Outsourcing |
| Cost | Higher long-term costs | Lower operational costs |
| Hiring | Lengthy & tedious recruitment process | Managed hiring & quick onboarding |
| Expertise | Limited talent pool | Global, diverse talent pool |
| Turnover | High risk of turnover & slower replacement | Easy replacement |
| Scalability | Slower team expansion | Fast, on-demand scaling support |
Businesses That Should Consider Outsourcing Social Media
64% of companies have dedicated community managers to engage and grow their audience.
Whether you are an e-commerce company looking to promote your products or a small business wanting to gain visibility, social media must be delegated to a remote assistant.
Here are some businesses that should consider outsourcing social media tasks.
E-Commerce
If you are an e-commerce business juggling product updates and customer service, you need an extra set of hands to manage social media.
Your social media VA will promote your products on social media using creative designs and engaging captions in your brand voice. They will also engage with your target audience using comments and messages to keep potential customers interested.
Consistent and strong online visibility will easily drive traffic to your e-commerce website and expand your customer base.
69% of marketers agree that social media will soon be the top channel for purchases—overtaking both brand websites and third-party marketplaces.
Your outsourced professional can use social media to sell products directly. You can even get them to help with platforms like the Facebook Marketplace!
Hospitality
Social media is an excellent tool for hotels, Airbnb owners and short-term rental properties to connect with tourists.
You can outsource content creation, strategy development and community engagement to create a positive brand image.
Your VA will leverage social media to:
- Increase visibility among the local audience and tourists.
- Share images and virtual tours to attract customers.
- Share client testimonials that build your reputation.
- Combine high-quality visuals with storytelling to drive bookings.
- Highlight features that set you apart from competitors.
Real Estate
Using social media is a cost-effective marketing strategy for real estate agents to promote their businesses. It is also a faster way to gain visibility and reach your target audience.
You can outsource tasks like:
- Sharing property pictures and virtual tours to attract buyers.
- Sharing client testimonials to build credibility.
- Posting industry facts and market prices to craft a consistent presence.
- Engaging with followers to generate leads.
- Networking with potential buyers, sellers and investors.
Since your industry is competitive, you must be highly responsive. An outsourced team will ensure quick replies to comments and queries, enhance client engagement and capture hot leads using social media.
You’ll get more time on your hands to meet buyers and investors, show properties and build client relationships.
Small Businesses & Startups
If you have a small business or a startup, you know how important it is to create brand awareness and promote your products or services. Using social media is the easiest way to build an online presence without stretching internal resources.
84% of marketers agree that consumers will search for brands on social media this year. So you need dedicated experts who will consistently manage your social media accounts and target your potential customers.
Your VA can use various social media marketing techniques to:
- Share your brand’s story.
- Highlight what sets you apart.
- Share product launch news in creative ways.
- Post seasonal offers.
- Direct potential customers to your brand website.
Your VA can use their creativity to elevate your brand’s visibility and credibility, even in a crowded market.
By leveraging trends and staying relevant, they will help you stay competitive and grow your business faster!
Creative Services
Whether you belong to the design, photography, writing or fashion industry, creating a presence on social media is non-negotiable if you want to express your creativity to a large audience.
Creative and innovative tasks take time. Managing your social media tasks on top of that can quickly become overwhelming. You may get distracted from your priorities.
So outsource these tasks and never compromise on your work quality:
- Upload your creative work (images, reels or stories)
- Share the behind-the-scenes of projects to keep your audience engaged.
- Promote your creations to attract more buyers.
- Drive traffic to your commercial website.
- Build a loyal community.
- Give your niche, creative talent a global audience.
- Network with fellow creators from your niche.
Your social media VA will create compelling, platform-optimized and timely content that gets your work high visibility.
They will also collect data-driven insights and analyze them to help you boost the return on investment on your posts.
Best Practices for Working With Your Social Media VA
Here are a few tips to build a collaborative and fruitful working relationship with your VA and get the most ROI from social media!
Set Realistic Deadlines
Growing your social media presence requires steady effort. You can’t expect your follower count to skyrocket overnight.
Genuine interactions and growth will take time and effort. So remember not to be too harsh with deadlines.
Prioritize quality over quantity, fix manageable deadlines and give room for flexibility.
When you’re not too lenient or too strict and take a balanced approach, you’ll get better results.
Check-In Consistently
Once you’ve assigned tasks, stay in touch and check in regularly for the first few tasks. You can:
- Have brief discussions on chat or video calls.
- Ask for regular task updates.
- Track their progress and resolve issues.
- Share resources.
- Encourage them to speak freely.
Share Insightful Feedback
To guide them in the right direction, you must share insightful feedback with your virtual assistant.
Remember not to be vague or brief with your comments. Be specific and balance both positive and constructive feedback and use a polite and professional tone.
Consistent feedback will keep them motivated and improve their quality of work.
Final Thoughts
Social media is an effective tool to get more people to notice your brand and reach out to you. But handling social media tasks while managing your business is not always easy.
Outsourcing your social media isn’t just a time-saver but a power move!
With professionals working on your accounts, you’ll get compelling and relevant content that not only grabs attention but keeps your audience coming back.
